The Wufoo Blog

Archive of News and Updates

Spring cleaning time! 6 hacks for clean form design

By Diego Graglia · March 7th, 2018

Hey Wufamily, getting excited about spring yet? In many countries, this time of year inspires people to do some serious cleaning at home. I promise I’ll get to it this weekend (or maybe next), but in the meantime I found an easy way to get at least some spring cleaning done.

I present to you… 6 great hacks for cleaning up your online form design. Put them to work for your forms now and enjoy a guilt-free rest of your week!

1. Design with a specific audience in mind

Make sure that you know very well who will be filling your forms. Are you creating a simple event RSVP form that you will send to acquaintances or coworkers, or a sales lead form that’s intended for prospects and potential customers? Keep your target user in mind as you design your form, since knowing what they need will educate your decisions about what to include and, as importantly, what not to include.

2. Choose the right field for each question

The thing with Wufoo, you know, is that you have so many field options to choose from to build a powerful, customized online form. That doesn’t mean you should use all of them every time. Let’s start making decisions based on your specific audience: Will users find it easier to answer a question through a dropdown, multiple choice, or checkbox field? Here are some guidelines…

  • Multiple choice fields are better for when you have between 5 and 7 options from which the user needs to pick one. Check this example from our Event Satisfaction Survey template.

Note how a clever form designer included a catch-all “Other” option at the end, with an open-ended answer box to capture other alternatives.

Multiple choice fields are also very good for yes/no (binary) questions.

(Please don’t hurt our feelings saying ‘no’ to this one. Just kidding!)

  • Dropdown menus are similar in use to multiple choice fields but they have two big advantages in certain cases.

First, they work better when you have more than seven options. Think, for example, about a “Country” field in an online order form.

But also they save you—and your user—a lot of vertical space, as you can see when you compare the two alternatives below.

The dropdown field only takes up one line of vertical space as opposed to the long multiple choice list.

  • Checkbox fields are the one type here that allows the user to select more than one option. Therefore, you should use them only when you want users to be able to select several choices—to think outside the box, so to speak.

Check out this example from our Typical Customer Demographics form template.

3. Use field size as a hint for users to write just enough

You know you can change the size of your fields, but did you know that this can become a subtle hint to your users as to how much they need to write in their answers to your questions? Yes, since you can adjust each field’s size separately, you can signal how much text you’re expecting in response to each. Compare the two versions below.

4. Hide fields until they are needed with Field Rules

As more and more users move into performing every task on the go, it’s important to remove any clutter from their line of sight (and their mobile screen). Wufoo forms can adapt to every user, so that for example fields that become irrelevant based on previous answers don’t even appear on screen. To keep your form clean and minimalist, use Field Rules to hide optional or conditional fields from users who don’t need to fill them.

5. Keep users on the right (vertical) track

Columns are not always your best friend on a web form, so make sure to use a vertical layout whenever possible. For example, First and Last Name should go next to each other, but Name and Address should probably be organized vertically. This will make things easier for the user scrolling down your form, whether on a desktop screen or on a smartphone. Keeping things simple with a single column can be of great help to them.



6. Use customized button labels to guide users

When using labels, there’s always the opportunity to look at your form through the eyes of your users and think what information they need to be able to complete your form quickly and efficiently. Sometimes, “Next” or “Previous” is all that you need—but in other cases customizing the text to fit your form can give users that extra tidbit they need to understand the flow of things. Make sure you provide that, telling users what’s coming up and what they just left so they can move between pages quickly. Check out the two versions below:

If the idea of organizing your home hasn’t got you excited about spring, hey, I don’t blame you! But at least I hope these 6 hacks from our Wufoo form experts did motivate you to create great-looking, cleanly-designed forms so that you can make spring (and life) better for your users!


How to Use Online Forms for Events

By Ahmad Aggour · December 6th, 2017

Online forms for event planning: Ring the New Year with Wufoo

Hello Wufoo fans, and happy holidays! It’s that wonderful time of year again—you know, the joyous months of holiday parties, family get-togethers, New Year’s celebrations, Sales Kickoffs, and more.

With so many events to think about, it’s easy to get overwhelmed with planning. But fear not, Wufoo has your back! Let’s look at some of the ways Wufoo can help you with all of your event needs.

Sales kickoff

sales kick off registration form

Many businesses host a sales kickoff event at the beginning of the year. Use a form to collect all attendee information far in advance so you can determine room assignments, make reservations, and handle any other logistical needs.

If your business offers staffers a choice in roommates or the option to room solo, include those questions in the form so you can get everything you need in one go.

After the event, create a survey to share with everyone to collect feedback and capture any learnings for next time!

Party planning

new years eve party invitation

If you’ve ever planned an event or party, you know the importance of having an accurate headcount. You don’t want to be ill-prepared with seats, food, and activities.

Whether you’re hosting an event for the holidays, a New Year’s Eve party, a baby shower, a Super Bowl watching extravaganza, or anything else, it’s always good to know who’s coming so you can plan accordingly. With Wufoo, you can create an RSVP form in no time and start planning the fun!

Pro tip: Include a map to your party or event right inside the form.

Need to get the invitations out ASAP? No problem. You can use one of our pre-made templates and share it out in seconds.

Holiday dinner or potluck

potluck form

Hosting a big dinner for Christmas, Hanukkah, Kwanzaa, or another holiday? Why not conduct a quick survey to see what your guests want to eat and detect any dietary restrictions so you can be sure to have a dish for everyone.

Or maybe you’re planning a potluck (so much easier, right?). Send out a form to all of your guests asking what they want to bring. You can even include max quantities so you don’t end up with 10 trays of mashed potatoes. Unless everyone really, really likes mashed potatoes, in which case that might be a huge success!

Workshops & lunch and learns

workshop registration form

Are you hosting a series of workshops for your team members or customers? Our Workshop Registration Form Template offers a convenient, one-step process for people to sign up. If the workshop is a paid event, you can even collect payments right from your Wufoo form.

If you’re doing a lunch and learn at work, you can throw in an option for attendees to include any meal preferences.

There you have it: Just a few examples of how Wufoo can help you get through all of your event needs for the holiday season and beyond. You can see even more event templates in our Templates Gallery for all of your form needs.

We’d love to hear more about the ways that you use Wufoo. Leave us a comment below!

The Year in Review and Our Plans for 2018

By Pej Javaheri · December 6th, 2017

Our Review of a Busy 2017 and Some Great Plans for 2018


As this year comes to a close, we here at Team Wufoo wanted to reflect on the year that has been, and look forward to the year ahead. Most importantly, we want to thank you, our customers, for trusting us with your form needs and look forward to working with you in 2018.

Improving your form management

We introduced Pagination to help customers manage their forms and find what they are looking for quickly and easily.

Helping users fill out forms

Help your users help you with Placeholder text! Ya, I know. You can now add text in the input field that won’t be collected as data. Why? It’s there as a guide for your users so they know what sort of information to put in a field. Click here to find out more and in which fields you can use placeholder text.

Analytical power

You can now apply the power of Google Analytics to your Wufoo forms. Use the tracking code from your website and begin to understand all the ways your users access your forms.

An easy way to close forms

Customize a message when your forms close using the forms closed options. You can leave a message or redirect them to your website (or specific page). No more coding required!

Everyone loves bigger files!

We increased file size uploads to 25MB.

Creating beautiful forms on mobile

Wufoo now offers an enhanced mobile experience for managing your forms. And it’s not just managing…: You can choose from hundreds of responsive templates to create the form you need, all while mobile!

Keeping track of your projects

Our updated Asana integration helps you and your teams track your work by linking your Wufoo form.

We want to hear your ideas

Feedback! A new feature designed to collect your ideas on where we can improve the product. Excited to say in just the month or so it’s been out, we’ve gotten lots of exciting feedback and votes on what you, our customers want to see us deliver.

On the same page

And lastly, Status. It’s minor, but we wanted to ensure everyone knew the status of the services on the site and if we were experiencing any issues. Feel free to head over there now and take a look as well as bookmark the page. Quick overview:

    • Forms and Administration: This is the main application as well as all your forms.
    • Mobile Admin: This is the mobile administration environment.
    • API v3: As you guessed it, this is the API service.
    • Notifications: Emails, emails, emails…

What’s in store for 2018!?

We are already planning some exciting updates, including more payment integrations, updates to the UI, and a streamlined experience.

We also want to implement the great feedback you are giving us! So, please continue to suggest new features and improvements, and vote on the features and items that are top of mind for you.

New! Share Ideas Fast with Feedback

By Pej Javaheri · November 2nd, 2017

Over here at Team Wufoo, we make it a priority to listen to you, understand your needs, and deliver capabilities to make it easier for you to accomplish your goals. This starts with our great customer support team and continues on down to our product and engineering teams. However, we feel we can do a better job to engage with you—that’s why we’ve implemented a new feature named (drumroll please)… Feedback!

Feedback Location

You’ll find Feedback under the Account menu. It’s very easy to use—in fact, we’d love if you would use Feedback at your next login to let us know what you think! The goal is very simple: we know you have a ton of things to do and have great ideas on how we can help you do them. So we made an easy way to help you send your ideas to us. You can also vote on features other customers have proposed to help us know which ones we should be working on.

Once you select Feedback, a new window will appear where you can browse features that other customers have suggested, vote on any of the ones that you like, suggest your own ideas or—if you happen to run into one—report a bug you’ve encountered.

We tried to keep the interface as simple as possible because we know you have a lot going on. You can search for an idea to see if others have suggested something similar, or display ideas that are most recent or most popular so you can add your vote.

The Wufoo team will use this information to help guide what new features and functionality are being put into our roadmap. FYI: we may have some follow-up questions for you regarding the requested capability to ensure we understand how the feature should behave.

That’s about it! We look forward to hearing your ideas and feedback.

Upcoming Server Maintenance

By Renee Morris · October 30th, 2017

Heads up Form Friends–

On Thursday, November 2nd Wufoo will be performing routine server maintenance from 7:00 a.m. to 8:00 a.m. PST.

During this time, you will have access to your account, forms, responses, and people will still be able to submit responses on your forms, but webhooks and integrations will be delayed up to two hours.

Our team is committed to your success and we will take every precaution to ensure a rapid and high-quality server maintenance. From all of us at Wufoo, we sincerely apologize for any inconvenience this may cause.

We’ll be posting updates throughout the maintenance on our support Twitter account. If you have additional questions, feel free to contact us. Thanks for your support!

Web form design tips for higher completion rates!

By Renee Morris · October 6th, 2017

Hey Wufans! We know you are always looking for ways to increase your form completion rates and get more entries. In the past, we’ve discussed the key mistakes to avoid to improve form completions. Today, let’s focus on the importance of visual web form design and its impact on form completions.

We can all agree that first impressions matter. And it’s no different with online form design. Think about the time when you saw that beautifully designed car and thought, “Dang, I want to drive that,” or visited a well-designed website and thought, “That looks so cool,” or looked at a fresh-baked, hand-crafted pizza and thought, “I’d eat that whole thing in under a minute”.  That’s the same way you want your form respondents to think when they look at your forms! Studies suggest that users make their own design impressions about websites within 50ms. These impressions are based on a combination of factors like colors, fonts, spacing, and more. So, let’s look at four ways we can make your Wufoo forms stand out and make that great first impression!

1. Out-of-the-box themes

When you design stand-alone forms that won’t be embedded on websites, you can save time and effort by using one of our six awesome out-of-the-box themes. These themes are designed to make your forms look good on any device your respondent uses. So, next time you design a form, check out these six themes that are already waiting for you in your themes selection, click on one of them, and start increasing completions.

2. Custom themes

Want to let your creativity shine through your web form design? Use our theme designer to create custom themes in line with your brand image. The theme designer lets you pick elements like font, size, and color for individual elements in your form. Plus, once you make a custom theme, you can save it to use it any time you’d like to bring consistency to all the related forms in your account.

Good typography is not only a great way to polish your brand image— it makes the forms easy to read on any device, resulting in higher conversion. You can use one of the many fonts supported by Wufoo or you can import fonts and use them in custom themes.

If you are a CSS Pro and have written your own CSS for your theme, you can reference the URL of the file in the theme designer and apply the theme to your forms. The file has to be hosted in an external file storage system and appropriate access rights should be set so that the file is accessible from Wufoo.

3. Logos, logos, logos

One of the best ways to build trust with form respondents and encourage them to fill out your forms is by using your logo in Wufoo forms. Using your logo helps form respondents identify your brand. To use a logo in your custom theme, you can host the logo in an external file storage system. Remember: whether you host the image in a storage system or in your own server, please ensure that it’s SSL certified so that you don’t get any warnings.

Custom Logo

4. Themes for forms in websites

So far we’ve covered the key aspects of themes for standalone forms. But what about Wufoo forms that are embedded in a website? You can embed forms in two ways:

  1. Use the form URL in your website code, or
  2. Use the embed code provided in the share page.

To ensure that the styling of the embedded Wufoo form matches the styling of your website, you can enter the URL of your website’s CSS file through theme designer.  

If you use our embed form code, we strip out the CSS elements so that the form automatically takes the theme of your website. However, this method may cause small CSS conflicts which can be resolved by making minor tweaks using theme designer.  Learn how to avoid some of the pitfalls of using embedded forms here. Our suggested method is to use embedded form code along with uploading the CSS of your website in theme designer so that any conflicts are avoided.

You now have all the tools to create web form design that looks awesome and increase form completions! Use our out-of-the-box themes or custom themes along with logos on every form to keep those form entries flowing!

Form to Finish – Asana + Wufoo Integration Updated

By Bob Garcia · September 15th, 2017

Asana Logo

Exciting news for Wufoo users! Our friends at Asana have updated and improved their integration with Wufoo. Asana is the easiest way for teams to track their work—and get results. From tracking bugs, task assignments, applications, and more, this improved integration streamlines the process of collecting requests by linking Wufoo forms to Asana so you can keep track of each request—and make sure it gets done.

Wufoo online forms enable your co-workers, customers, and/or vendors to submit information, feedback, or requests in a standardized format. Since Wufoo forms are fully customizable, you can include essential fields for all of the key details you need to take action. You can even customize your web forms to make them look like an integrated part of your site experience. Wufoo can also direct where the responses go, so can get notified when you receive a submitted form and easily stay on top of things.

When you integrate Wufoo with Asana, responses from your online forms will automatically become tasks in the Asana project you specify. Setup is easy. To connect a Wufoo form to an Asana project, you only need to specify how you want Wufoo form fields to map to Asana task fields including: task name, assignee, due date, and followers.

Take it to the next level with an Asana Premium account which allows you to map form fields to custom fields on tasks to better understand and action the request or information. Why is this cool?  With an Asana Premium integration you can map form fields for priority, format, and team in your creative requests. This adds more context and increases project management efficiencies.  Check out Asana Premium Features to learn more.

So what use cases does this integration solve?

Bug Tracking - Wufoo makes it easy for any user to report bugs with all essential info and ensure your team can track and manage submitted bugs in Asana.

  • Bug Tracker - build off this form template to collect required information including uploaded screenshots and/or files, and set up a bug tracking project in Asana to squash those annoying bugs.
  • Issue Tracking Form - jumpstart your issue tracking with this template to collect issues and then use Asana to ensure visibility and track project progress.

Task Assignment and Tracking - With Wufoo and Asana, you can streamline the process for collecting work requests by making it easy for co-workers, agencies, partners, vendors and customers to give you the info you need to act.

  • To Do List - keep yourself and your team organized around the important tasks you need completed.
  • Contact Form - keep incoming messages from your contacts organized so you can respond swiftly and stay up-to-date.
  • IT Service Request Form - organize and prioritize your IT department’s technical support needs by embedding our helpful form into your company’s website, or ask employees to fill out the form as needed and simply send it via email.
  • Complaint Form - reduce hassle while keeping a record of (and responding to) complaints.

Application tracking - Hiring is one of the most critical functions of any organization. Wufoo’s employment application form enables you to capture the essential information and manage who gets notified while Asana helps you manage the interview and hiring workflow process.

  • Employment Application - stay organized and quickly screen potential job candidates online before selecting the best and moving on to the all-important interview.

Visit Asana’s helpful integration guide on how to set-up the Wufoo & Asana integration or check out their blog post about the exciting integration.

Sales leads forms: 8 pro tips to increase sales leads now

By Bob Garcia · September 8th, 2017

Do you want to boost sales? If so, keep on reading! Sales leads forms are the best way to capture leads, either on your website or through social channels. Prospects inquiring about your product or services demand near real-time responsiveness. Responding first through an online sales leads form can be the biggest driver in winning that new business.

To help you react quickly, Wufoo notifies you when someone submits your form (new entries) or when a user in your Wufoo account adds a comment to an entry (new comments). You can easily set up email and text notifications to ensure that you can respond to sales leads in almost real time.


Here are 8 best practices for building great online forms that will maximize your lead capture. You can also see our full Guides article for even deeper details and insights.

  1. First impressions matter: Create a form name and description that addresses users’ concerns and persuades prospects to take action.
  2. Location, location, location: Embedding your form at or above the fold is almost always a best practice. Embedding a responsive Wufoo form on your website is easy and helps you collect leads through desktop computers and smartphones.
  3. Be brief, but not too brief: The number of fields you include on a form depends on your business needs, but you should focus on capturing the minimum required fields to respond effectively.
  4. Remove friction: Think and clearly communicate which fields are optional vs. required.
  5. Establish and maintain trust: Create a more transparent data collection process by including your terms of service and privacy statement in your form. Wufoo makes it very convenient for your users to access your terms of service, rules and conditions.
  6. Finish strong: Use clear, relevant, and action-oriented call-to-action text. Wufoo makes it super simple to customize your form navigation buttons  with CTAs that can drive your business forward.
  7. Don’t be an island, build bridges: Centralize and simplify lead management through integrations with your CRM and email service providers. Wufoo offers pre-built integrations with lots of leading email vendors including Campaign Monitor and MailChimp.
  8. Follow up: If you collect user email addresses, send them a confirmation email thanking them for sharing their information. It’s good manners and it makes your company look good.

Form templates to get you started

Ready to jump-start your conversion efforts with sales leads forms? Here are some online form templates to do just that. Everything you need to know to start a profitable conversation with a sales lead and potential customer can be found right here in our forms!

There are many types of sales leads forms you can build and use. Team Wufoo has built more than 400 online form templates to inspire you and get you started. Check them out today!

For more specific vertical forms and details on how to become a sales lead collection master, visit the Wufoo Guides’ post, “Use online forms to capture sales leads before they go cold .”

Thanks and good luck with your sales lead collection efforts. Happy form building!

Say hello to Wufoo’s all-new mobile experience

By Praveen Chandran · August 3rd, 2017

Hey Wufoo fans. Have you logged in to Wufoo on your mobile device lately? Grab your phone and try it out! Right now. We’ll wait.

Awesome, right?! We’re excited to announce a whole new mobile experience for you (and your customers).

Now you can build a form anywhere, anytime. Just choose from 400+ responsive form templates, share it out, collect responses—and analyze the results—all while you’re on the go.

We know, we know. You’ve always been able to manage and view mobile-responsive forms that you designed in desktop. But now your favorite Wufoo features look and work great on any device. Here’s a quick rundown of what’s new.

Track your performance on the go

When you embed a web form into your website or share it in social media, you want to know if your form design is optimized to get the job done. Wufoo’s mobile-ready analytics dashboard helps you check form performance wherever you are. Just look at page views, conversion rate, and other metrics!

Access form entries anywhere

You’ve shared a form and entries are rolling in super fast, from hot leads to real-time event feedback needing your attention…now!

But what good are entries if you can’t access them and take action right away? Our mobile Entry Manager is designed to help you quickly sort and search for entries wherever you are.

Choose from hundreds of responsive templates

We get it! When you’re traveling, you don’t have the time to design a complicated form on your mobile device. Who wants to do all that pinching and zooming, anyway?

That’s why we’ve simplified mobile form creation. Just visit our Template Gallery and choose from 400+ responsive templates. Once you’ve got your form out the door, you can fully customize it on your desktop, so you can use our features in all their glory.

Don’t have time to customize your forms on your desktop? We’ve got 6 awesome out-of-the-box themes you can apply with a simple tap on your mobile device.

Share forms anytime, anywhere

You’ve picked an awesome template and applied a cool theme. Great! Now it’s time to let those entries start rolling in. Share your form on top social media channels like Facebook, Twitter, LinkedIn, and more from any mobile device.

Need to embed your form into your website? If you can’t get to your desktop right away, you have an option in the mobile hamburger menu to switch to desktop mode—and switch back—anytime you want.

Get notified about new entries

When those entries start rolling in, you want to know immediately. Now it’s easy to set up notifications for new forms and update notification settings for existing forms. So if a hot lead comes in, your rep will be notified via email or text right away wherever they are.

Access your account dashboard

You’ve got a lot on your mind—we don’t want you to worry about your Wufoo account, too. Our account settings dashboard provides a quick visual overview of your Wufoo account usage, including form and entry limits.

That way it’s easy to upgrade for more exactly when you need it. Just go through our simple mobile checkout flow to increase your limits in a few taps.

Your feedback matters: Tell us what you think!

We’re excited as a team to bring you this new mobile product experience.  So, what are you waiting for?  Get on that mobile device and try out our new mobile experience right away.

Want to learn more or have questions about mobile experience? Check out this article that takes you through it from start to finish.

This is just the beginning of our mobile product journey. We’ll add more relevant features in the future. So please tell us what you think—and what you want more of—in the comments below. Your feedback will directly shape our mobile product experience. Thanks so much, and happy (mobile) form building!

Wufoo’s newest features—and a sneak peek at what’s next!

By Nicola Plate · July 6th, 2017

wufoo new features 2017Happy Summer, Wufoo aficionados! It seems like just yesterday we were making our New Year Form Resolutions. Now we’re halfway through the year!

Maybe the time flew by because we’ve been hard at work adding new Wufoo features that were at the top of your holiday wishlist. After reading through a bunch of customer emails and feature requests, we implemented FOUR, count ‘em FOUR, major changes to Wufoo in the first half of 2017. In case you missed them in our newsletters…Here they are again for your convenience!

  1. File Upload Increase

If you’ve used our file upload feature, you know what a wonderful feature it truly is. But, as many of our lovely customers pointed out to us, the 10MB size limit was a bit small.

And we agreed! So we improved on this feature by more than doubling the size of files that can be accepted per file upload field (up to 25MB from 10MB!) and quintupling the total file limit per entry (up to 100MB from 20MB) for our Bona Fide and higher plans.

  1. Custom Close Form Message

Many of our amazing, form-tastic customers like to be able to close their form, but haven’t been super fond of our “Sorry, but this form is no longer accepting submissions.”

It’s a fine message, but it didn’t have the pazazz and customization that our users know and love. Well we updated that, too! Now you can customize the message of your closed form, or set up a redirect to one of your site’s pages.

  1. Google Analytics Tracking

Perhaps one of our most awesome new features, in our humble opinion. Now you can track all your pageviews, understand user behavior, and use just about all the other GA features! Collecting this data helps you gain valuable insights into how people interact with your Wufoo form.

And as we all know… valuable insights = better business decisions.

  1. Placeholder Text

Another commonly requested customer feature that we think will improve your form experience ten-fold — Rather than just hoping your customers or clients give you the right info, be sure they know exactly what kind of answer you’re looking for!

Use Placeholder Text in your form as a handy guide to people who need to give you their info. By giving them examples and instructions within form fields, you’ll make filling out your form a breeze.

Sneak peek: The rest of 2017…and beyond!

The team’s been doing some amazing work behind the scenes to get Wufoo in tiptop shape. We’ve updated our databases so they can handle more entries and added pagination to the Form Manager to help with loading time. All these system updates help us to keep your data secure and your forms functioning splendidly.

It also laid the groundwork for all the product updates we’ve made so far… and for those features that have yet to come! We still have 6 months left of 2017 to look into commonly requested features:

  • Redesigned, mobile-friendly Wufoo account pages? Wouldn’t have been possible without some recent code updates!
  • Save-and-return feature? The database changes helped us put this on our roadmap!
  • No field limit? Our systems have been prepped for that change, too!

… we’ve said too much… (Isn’t it exciting?!)

And that’s it for your 2017 mid-year feature roundup! Everyone here at Team Wufoo would like to extend a big ol’ THANK YOU to everyone who’s ever given us feedback over the years that Wufoo’s been around.

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    The Wufoo Blog is the official online publication written by the developers of Wufoo about their online form builder, form-related technologies, and whatever else may fit their fancy—like robots.

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