Use Wufoo forms to collect webinar and virtual event registrations

Did you know that you can use your Wufoo forms to collect registrations for your webinars and virtual events? That’s right! Wufoo integrates with popular tools like Zoom and On24 among others, with the help from our friends at Zapier. 

While many webinar tools offer some sort of registration form, they’re usually limited in the amount of customization and embeddability options available. With Wufoo, you can fully customize the look and feel of your form, and even embed it on your website or landing page. When someone fills it out, they’ll automatically get registered for your event, and you can continue to automate the workflow even further from there (e.g. send leads to Salesforce or Mailchimp). 

Let’s walk through setting up the integration – it’s simple, don’t worry! Here’s a short video that walks through the process, as well as written instructions below.

Things you’ll need:

1. Schedule your webinar

In our example, we’re using Zoom, but the process should be similar regardless of which tool you prefer.

2. Create your registration form in Wufoo

Wufoo webinar registration form

Be sure to include fields for all the information you’ll want to collect (e.g. name, email, company name, etc.). Once you create your form, go ahead and submit a test entry. This will also come in handy when we test and validate the integration in one of the later steps.

3. Integrate your Wufoo form with your webinar

Now for the fun part – seeing the integration come to life!

  • Log in to your Zapier account
  • Click on Make a Zap
  • Search and select Wufoo when prompted to choose App & Event

Wufoo Zapier Integration

  • In the dropdown menu to Choose Trigger Event, select New Entry

Zapier Trigger Event

  • Sync your Wufoo account

Zapier Wufoo Account Sync

  • Select your registration form from the dropdown menu and click Continue.

Wufoo Form Select

  • Click on Test & Continue
  • Now we’re on to the next part where we select the tool we want to integrate with. In our example, we’re using Zoom, so we’ll go ahead and select that when prompted to Choose App & Event.
  • Select Create Registration when prompted to Choose Action Event.

Zapier Zoom Action Event

  • Link your Zoom account, or another tool if you’re using a different one.
  • Match all of the fields
    • Click on the drop down and select the matching field from the test entry you submitted earlier.

Wufoo Zapier Field Matching

  • Click on Continue
  • Click on Test & Continue to ensure the integration was set up properly.

Wufoo Zapier Integration Test

Once that’s done, go ahead and turn on the Zap and you’re all set. Customize your form design further, or embed it on a webpage and start collecting registrations for your virtual event!

What are your favorite integrations? Any integrations you’d like to learn more about? Drop us a line below and let us know.


  • The webinar and other advanced systems are so much useful

    Posted March 30th, 2020 by sadman.
  • wufoo form which is useful and advanced for the people who needs in their business and organization.

    Posted March 30th, 2020 by Anisul.
  • Unfortunately, this only work for Zoom webinars. If only this worked for regular Zoom sessions. 🙁

    Posted March 30th, 2020 by Elizabeth.
  • Very clever. However, when we try to get this to work for Webex, Zapier simply says: Sorry, there are not pre-built integrations for wufoo + CISCO Webex meetings.

    Posted March 30th, 2020 by HashTagTess.
  • Hey Tess – you’re right, our mistake! We’ll edit the blog post to reflect that. Thanks for pointing that out!

    Posted March 30th, 2020 by Ahmad Aggour.
  • What are the benefits of connecting wufoo to Zoom that couldn’t be accomplished by folks registering directly in Zoom?

    Posted March 30th, 2020 by Michelle Ketelsen.
  • Hey Michelle – two of the benefits that we hear about most often for using wufoo for the form rather than what’s pre-built in Zoom is really around customization and the ability to embed the form on a website. Some customers who are running webinars want to embed a sign up form on their company’s website, or want to customize the form to match the brand. Hope that helps!

    Posted March 30th, 2020 by Ahmad Aggour.
  • Thank you for this step-by-step guide on collecting registrations for the webinars through wufoo integrations. The video is great too!

    Posted March 30th, 2020 by Daniel Dan.
  • Works like a charm. Even a child can create this Zap. Thanks!

    Posted March 30th, 2020 by Go Kart.
  • Great news. This is a brilliant feature.

    Posted March 30th, 2020 by Martin Dabek.
  • So, are there any plans to add a Cisco WebEx integration?

    Posted March 30th, 2020 by Anita Gambill.
  • Everyone needThank you for this step-by-step guide on collecting registrations for the webinars through wufoo integrations. Thanks for Sharing.

    Posted March 30th, 2020 by Steve Collins.
  • Great Article. This update is very useful.

    Posted March 30th, 2020 by Betpas.
  • Thanks – gonna take a look at this now for my website

    Posted March 30th, 2020 by Albert Palmer.
  • Everyone need Thank you

    Posted March 30th, 2020 by Vdcasino.

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