The Wufoo Blog

Take Your Help Center to the Next Level with HelpIQ and Wufoo

By Brett Ryckman · April 1st, 2014

You know the saying, Knowledge is power? Well, some pretty darn exciting things can happen for your business when you give your customers easy access to both. Guiding them in getting the help they need and finding answers quickly when burning questions about your product come up, empowers your customers even more. This is why having a robust knowledge base or help center in place is crucial.

Online help authoring tool, HelpIQ makes it simple to create an online help center for your products or services to live in. Support documents, FAQs, user guides, tutorials and more can be online in mere minutes.

Forget about complicated, time-consuming technical setup hassles and spend the time you’ve saved on super-charging your help center. With the added power of Wufoo, get ready indeed to take your help center to the next level—it’s the ideal location for pretty much all of the different form templates that Wufoo offers.

For example, add a customer satisfaction survey to get feedback on the quality of your products, services, and documentation. Pop in an elegant contact form so your customers know exactly how and where to reach out if they can’t find the answers they’re looking for. Last but not least, since revenue drives your business, why not embed a sales lead form into your site? Potential customers routinely look through online documentation as they evaluate and learn about a company. That’s the prime time to capture a new sales opportunity.

Adding Wufoo’s bug reports, feature requests, support tickets, satisfaction surveys, and other forms will remind your customers over and over that knowledge is indeed power.

In just 3 steps, you’ll be on your way.

To Use This Integration

  1. You’ll need an account with Wufoo and an account with HelpIQ. Wufoo has both free and paid plans. Click here to see which of HelpIQ’s plans will work best for you and to sign up for a free 30-day trial.

  2. Create a form in Wufoo that you want to use. If you don’t want to create one from scratch, choose from over 90 templates in the Form Gallery.

  3. Follow these instructions, or if you prefer, kick back and enjoy this how-to treat for your eyes below.

All of us here at HelpIQ are super pumped about this integration with our friends at Wufoo; big thanks to the entire team! Any questions or comments, please share them with me below.

Brett Ryckman is the founder and CEO of HelpIQ. To learn more about HelpIQ, please visit their site and get started with a free 30-day trial.

Interested in integrating with Wufoo? Be sure to check out our Ultimate Guide to Integrating with Wufoo.


No More Spreadsheets! How to Book 12,000+ Vacation Packages in India with Wufoo

By Iris Isac · March 19th, 2014

We love hearing stories from our customers and we love getting the opportunity to share them here with you even more. Whether Wufoo’s helping launch a fledgling entrepreneur’s dream business, wrangling up wedding guests for a busy bride-to-be, or making access to healthy foods even easier, we’re truly all over the map—and we wouldn’t have it any other way.

Speaking of maps, let’s take a quick jaunt halfway across the world, shall we? We’re thrilled to shine our customer spotlight on India where Iris Holidays—a Government of Kerala-accredited tour operator—uses Wufoo to plan customized vacation packages for travelers visiting beautiful Kerala from all over the world.

Here to share their Wufoo story is Iris Isac, cofounder and CEO of Marketing and Operations at Iris Holidays.

Welcome, Iris!

Since opening our doors back in 2006, we’ve helped plan the vacations of over 12,000 tourists here in Kerala, India. Kerala is located in the southwest region of India and has quickly grown to become one of the leading tourist spots here in South Asia. Every single one of our 12,000+ trip requests has been managed and organized thanks to the Wufoo forms embedded on our website.

Improving the user experience on our website has been key in providing our clients with high quality and consistent holiday packages. Every single page on our website is linked to our contact page where a Wufoo form is embedded. When potential clients enter their contact information we get the opportunity to help a potential new adventure seeker looking for a holiday here in Kerala.

Once the client clicks Submit, all of their information is logged into our in-house CRM system. Depending on the type of information we receive, our travel specialist will reach out by email to start the vacation planning process. One of the things that we love about Wufoo? The same form can be embedded in multiple websites. Entries made in all these separate websites comes right to our single CRM system , thanks to the power of the Wufoo API.

We now have the crucial details of every single customer who has contacted us via Wufoo.

This data is used by our marketing manager for campaigns, seasonal trend analysis and to monitor our conversion rates. Wufoo’s flexibility also allows us to experiment with the kinds of data we receive by moving, deleting or adding our form fields. This is super simple to do using the drag and drop functionality. In addition, it makes the clients’ experience easier and hopefully encourages more people to want to fill out our forms.

Back in the early days, we didn’t use the Wufoo API at first. Instead we manually allocated all of the entries received with an Excel spreadsheet which was time consuming not to mention tedious. One day, we happened across the Wufoo blog and read the case studies and customer spotlights on how other businesses were taking advantage of the Wufoo API. Learning how others used Wufoo has helped save two hours, minimum, from our team members’ daily work hours. No more spreadsheets! We have also automated all of our systems and as a result, not much technical bandwidth is needed to maintain our sales funnel and more time can be spent on our clients.

After clients complete their forms, it’s incredibly gratifying to read the replies that we receive back. Clients thank us for the prompt and immediate response that they get and all of us here at Iris Holiday definitely appreciate the acknowledgement. It’s our little secret that these e-mails are also powered by Wufoo and we use these messages in order to showcase our Kerala tour reviews page.

We just might be among the first Wufoo customers from India however now we’re seeing many more local websites also using Wufoo for their contact forms. We love the fact that it’s so easy and that you can create awesome forms quickly with the drag and drop features. It spares the team from a lot of administrative headaches. We also have more time for coding, site maintenance, measuring analytics for lead optimization and can focus on strengthening our overall business performance.

Kudos to the entire team at Wufoo from all of us here in Kerala! You have made the working lives of small business owners from all over the world, not to mention their employees, far more productive—and fun!

Looking for a totally unique vacation experience? Check out Iris Holidays and get started with one of their amazing travel packages today.


Get a Wufoot-hold on the Name Field: Tips on Sizing.

By Kane Stanley · March 7th, 2014

Have a burning question or three about your Wufoo forms? Never fear, Kane is here! Kane’s part of the ace customer support team at Wufoo. He moved to the grand United States from Leeds, England so if you’re a weekend early riser and avid soccer (football) fan, don’t be surprised if you run into him madly cheering on the mighty Manchester United.

The floor’s all yours, Kane.

Aren’t names brilliant? We all have them, we often need to know other people’s and we can make great name pun memes on the Internet with them. So while we’re on the subject of names, let’s have a chat about the name field, shall we?

Just have a look at that beauty. So simple and easy going. It just wants to know your name and leave it at that. It doesn’t want to kick up a fuss or be fancy, but sometimes there could be an excuse to change it around a bit. The problem with that is that there isn’t too much customization you can do with the Name field at first look. Yeah, you can change the format from Normal format to a super fancy pants extended format and you can change the language, but after that, you have to think outside the box.

We often get asked if it’s possible to make all the boxes in the name field the same size. It is if you think outside of those boxes. While the name field generally likes to stay calm and carry on, the Single Line Text field takes a bit more after Bear Grylls. With some cheeky use of CSS keywords and a couple of single line text fields, you can ask for a name and have it look like this:

That’s quite nice. How did I do that you ask? Let me show you. First, you’ll want to create your form, add two Single Line Text Fields and give them their respective names—nice and easy.

Hang on a sec. Those fields are on top of each other. That’s not cool. You want them to be next to each other just like in the Name field. Easy. CSS Keyword to the rescue. You can add CSS keywords to any field you’d like and they’re perfect for putting fields next to each other. Let’s say we want to have each field take up half the page. We’ll need to use “leftHalf” for the first name and “rightHalf” for the last name.

Now let’s see how that looks.

A bit too big for your taste? That’s cool too. Let’s change the CSS keyword for each field.

Let’s have another look shall we?

Boom! Looking suave and fancy. What’s that? You’d rather stick with the actual Name field, but still make the boxes the same size? Well, if you insist. For this we’ll need some help from proper CSS. First we’ll need to figure out the ID of that First Name and Last Name section of the Name field. We can just inspect the element when viewing the form to check that out:

Cool. Our ID for the First Name happens to be Field4 and the Last Name is Field5. Yours will most likely be different so definitely check it out. Now we just need to create the simplest of CSS and apply that to our theme.

After creating your own stylesheet like this, you can apply it to your theme using the Theme Designer. Let’s look at the full finished product!

Beautifully simple, right? You can even use more CSS to change other bits like the font size and even the shape of the box. So get out there, collect those gorgeous names of yours and customize, customize away.

Questions for Kane? Leave ‘em for him in the Comments below!


Introducing ALLYOU and Wufoo

By Kayte Korwitts · March 6th, 2014

Avant Garde. Alluring. Appealing. Although we’d love to come up with more words that start with the first letter of the alphabet to describe how simply awesome our newest member of the integration family is, we’d just be wasting time. Please give a warm Wufoo welcome to ALLYOU—an online portfolio and website builder for creatives.

ALLYOU is for all of you who have an eye for design but want to spend your time on you know, designing, rather than on dealing with complicated interfaces. Their elegant and intuitive front-end editor makes it a snap to set up and maintain a gorgeous online portfolio. You can take advantage of built-in templates or whip up your own design.

Now thanks to our integration, you can create beautiful websites with seamless inclusion of Wufoo-powered forms. It’s incredibly easy and the results are absolutely stunning. Ready to take a look at how it works? Without further ado, we bring you Wufoo and ALLYOU.

To Use This Integration

  1. You’ll need an account with Wufoo and one with ALLYOU. Wufoo has both free and paid plans, the same goes for ALLYOU. Click here to see which of ALLYOU’s plans will work best for you.

  2. Create a form in Wufoo and customize it to your needs. You can match it to the look of your ALLYOU site by using similar font settings. Don’t worry about the size of you form: You can edit the measurements when you integrate the form to your ALLYOU site. Embed your Wufoo form: Login to your ALLYOU account > create a new page and add en embed element > Select “Wufoo” and paste the URL or embed code of your form > click “ok” and switch to “view” mode.

Take a look.

That’s all there is to it, design fans! Look forward to spending more time focusing on the things that matter most to you—designing and making beautiful things—and less time worrying about your website. Leave that to ALLYOU and Wufoo!

If you’re interested in integrating your web app with Wufoo, check out our Ultimate Guide to Integrating with Wufoo.

Questions or comments about this integration? Let us know in the Comments section below or visit ALLYOU to learn even more.


Back to Basics: Use Section Breaks To Make Your Forms Easier To Fill Out

By Johan Lieu · February 26th, 2014

It’s time for another installment of the totally irregular (really sorry for my delinquency!), but super useful (hopefully!) Back to Basics series. This time we’re going to tackle the unique and incredibly handy Section Break field type.

As always, these series of posts are meant for newer Wufoo users who are not as familiar with the incredible breadth of Wufoo features. If you’re a Wufoo Vet, then this might not be for you. If you want more Tips & Tricks, check out this archive. Super helpful.

Onward to section breaks!


The basic, but still the best use, of Section Breaks on forms is similar to what I talked about last week regarding long forms. Last week, we showed how breaking up a long form into multiple pages is crucial in reducing user anxiety and increasing completion rates. The same goes for section breaks. If you don’t want to break up your form into multiple pages, you can still get a lot of the benefits and keep to one page by using section breaks.

Let’s take a look at the following example.

This is a relatively simple form for a fundraising event looking for people to sign up, work it, and find out who’s bringing what. Asking for people’s personal contact information is also a must in the case that something comes up and we need to contact folks. We also need to know what days they’re planning to work, whether mornings, afternoons, or both are best, what dish they’re bringing, how many people their dish will feed and on and on. Simple enough, right? But after asking all of our questions, we end up with a fairly long form. Long enough that some people might see it and not fill it out.

But what if we summoned the courage and decided to use, GASP, section breaks? Well, we know we’ll need some contact info from people when they sign up for the event, so we’ll group those questions together in the same section. We also know we need to ask people some basic information about the event, like when they’ll be able to work it, so we can place those questions in a different section. Throw some section breaks in, add some salt, stir, let simmer for 10-12 minutes, and, well, look at that. Super delicious awesomeness.

Now instead of one super long, daunting form, it now looks like two super short forms. When used, section breaks quickly allow users the ability to scan the form at a very high level and get an idea of what they’re about to get themselves into. The first version of this form didn’t allow them the ability to do this as all of the form questions kind of bled into one another. But the section breaks in the second form act as waypoint markers for users so a) they know at a high level what’s going on in each section, and b) can figure out what’s going in the form without having even answered a single question. Now that’s what we call effective.

If you’ve been following along, you’re now well-versed in the most important function of the section break. Which is? The ability to help break up long forms into logical sections so that it’s easier to see what’s going on and thus easier for users to fill out their forms. Questions or comments regarding section breaks, when or how to use them, or just want to say “Hi!”, leave a comment below!

Also, if you’ve mastered the primary use of the section break and you’re interested in doing more advanced functions with the section break, you can check out the esteemed Mike Wong’s two part post (Part One, “Hyperlinks & Image Embeds”. Part Two, “Movies & Maps) detailing the advanced and super secret life of the section break.


Top Common Rule Builder Mistakes & How to Avoid Making ‘Em

By Aubriane Taylor · February 24th, 2014

Hello, WuFriends! As we close down our Valentine’s Day forms (hope yours was sweet) and begin building forms for St. Patrick’s Day (Shamrock Shuffle anyone?), you might be thinking about revisiting our Rule Builder. While it’s not all that complicated, there are some common rule building mistakes that you may encounter. Today we’re going to blaze through a few, and by the end you’ll be an expert Rule Builder yourself in no time.

Part 1: SHOW, don’t HIDE

Let’s say you’ve got a field in your form that needs to be shown in a number of different circumstances, but hidden in others. You might think that you need to set up a rule for the “show” scenarios, and a rule for the “hide” scenarios—but it’s simply not true. Just one rule will do the trick.

If you set up a condition to SHOW a field, it will only show if that condition is met. Say this is your form:

We only want to show the question about macarons if people choose macarons, right? So we set up a field rule to SHOW it:

And that’s all you need. Your users will only get to see the number of macarons if they actually choose macarons.

Part 2: Don’t double up

Now, we need to let folks choose how many dozens they need for cupcakes and apple turnovers. This is important: Make sure you don’t add a rule for both. If you do, the form might start acting funny, since rules are evaluated from top to bottom. There’s no way to satisfy both rules at the same time, so it’ll go with the bottom rule every time.

We’ll try to warn you not to use two rules for the same result, with an alarming little exclamation point on the two that conflict:

Click on one of the exclamations, and you’ll see a big scary red warning that lets you know there’s danger ahead:

When you see that, you’re not in trouble yet. Just delete rule #2, and now it’s time…to use two conditions in the SAME RULE. Like so:

And voila! No conflict—just smooth, conditioned sailing.

Part 3: Keep to the path

When you dive into the rules, you might find yourself losing track of what needs to happen when. For example, three macarons takes a week, six macarons takes two weeks, and nine macarons takes three weeks:

(I’m a really slow baker)

Set up to make sure users see the right message based on the number of macarons they choose.

I like to call this a “cascading rule” - if X happens, do Y. If Y = 3, do Z. Remember when I said that rules are evaluated from top to bottom? This also means you need to keep things in the proper order - X, Y, Z. If my rules start with Y, I’m going to run into trouble when it comes time to tell X what to do.

Just make sure your rules are listed in the order that things should be happening. X, Y, Z:

1, 2, 3:

The ordering process is smooth and simple—til they have to wait two weeks for half a dozen macarons. Promise you—I’m working on getting a better oven.

There you have it, form fans. Get started on building your rules and as always, give us a shout-out below with questions or comments.


3 Things You Definitely Should NOT Do On Your Forms

By Johan Lieu · February 21st, 2014

I usually share handy tips and tricks you should follow to help make your Wufoo forms better but today I decided to go in the opposite direction and share three things you really should NOT do when creating your Wufoo forms. These mistakes might seem like common sense to some of you but I still see these mistakes far too often in the wild.

Worst of all, these mistakes prevent your users and potential customers from filling out and completing your forms, and if they aren’t finishing your forms, you’re not getting the data you need. There are plenty more things you ought not to do when creating your forms, but we felt these three are the most egregious offenders. Our goal here at Team Wufoo is to empower you to make your forms as easy as possible for folks to fill out and complete.

With that, onward!

1. Put All Of Your Fields On One Really Long Page

You’ve experienced it. You’re cruising along on a site, really moving at breakneck speed on whatever you’re working on, and the site needs you to enter in some information. You click through to the form and then you see it. The One Form To Rule Them All, And In The Darkness Bind Them. This form is massive. It just keeps going. And going. How many fields are there on this form? They, they can’t be serious, can they? Oh man, they are. Oh forget this, I’m outta here.

This is the absolute worst thing that could happen. Your users were totally into the site, jetting along, getting stuff done, but when they got to the form, they were like, “Thanks, but no thanks” and closed the window. They went from highly prospective customer to nothing, all because of one ridiculously large one page form. Having all of your fields on one page fills your users with dread and kills any momentum they had to complete the form. What you need to do is use a Page Break. Break that crazy long form into multiple pages!

By using page breaks and breaking down your fields into logical chunks per page, you’ll help your users more easily understand what’s going on, and make it feel like they’re making progress. Additionally, by breaking down your form into multiple pages, you’re basically seducing your users into finishing the form by cultivating their innate momentum to finish the form. You get your data, and your users don’t feel like they’ve run a marathon after finishing your form. Everyone’s happy.

2. Add Totally Non-Essential Fields On Your Form

Say you’re a freelancer and you’re using Wufoo to allow prospective clients submit their data so you can contact them and follow up on their projects. Of course, you ask for all the normal types of information like name, an email address, maybe even a phone number.

But then it starts to get out of control. You’re thinking, “Wait what about (insert information type here)?” You’re like, it can’t hurt to ask for it. It’ll be useful to have!

Then all of a sudden, you end up with a form that’s asking for a nickname (so you know, you can talk to them like you’re friends), whether or not they have a pet (since you need to know if they are a dog or cat person and tailor your pitch, right?), what color their car is (people with red cars are totally willing to pay more), or what their maternal grandmother’s maiden name was (hey, maybe you guys were related).

Don’t do it. Think long and hard about every single field you’re adding to your form and ask yourself, “Do I REALLY need this field?” If you don’t, remove it. Even if you’re 50/50 on whether or not you need, remove it. Too often we fall into the mind trap of thinking that this MIGHT be useful if we had it and then some how end up with a 19 field Contact Us form. That’s crazy.

Back to our freelancer example, why did we need a phone number? Are we ever going to contact a potential client by phone? If not—remove it. Removing fields has shown that people complete them far more often (to the tune of 120% better completion rate in one study!)

Only add fields for stuff that you DEFINITELY need. If you’re on the fence about something, remove it and see if you actually do need it later on. If you do, you can add it back in since you know you’ll need it. But I’ll bet you won’t even notice it was gone in the first place.

3. Ridiculously Long, Wordy, Meandering, and Confusing Field Labels

“The name given to you at birth by your father and mother.”

“The family name given to you at birth by your father and mother.”

“The date when you were born.”

“What place would you prefer to travel to if given the option and money were absolutely not a concern and if you’d never traveled there previously.”

These are horrible field labels. Seriously, don’t do these things. These are extreme examples (btw, one of those above is real) but the lesson here is simple: just be simple and direct. Instead of asking, “The date when you were born” ask, “When is your birthday”. Be concise, clear and people will find it easier to enter their information into your forms.

Much like #2 above, you need to take the time to give a long look at each of your field labels and make sure you’re being as straightforward as possible. Microcontent and editing is as important now as it was back in 1998 when Jakob Nielsen wrote about it. If you think it’s good enough, try again to see if you can remove more words while still retaining the essence of the message. The smallest of changes could make a world of difference in the number of people who start and complete your forms.


If you follow (err, or, uh, NOT follow) these tips, I think you’ll find that your forms will be easier to digest, easier to understand, and easier to complete. More of your users and potential customers will find themselves at the finish line of your form, and you’ll collect more and even better data.

Stay tuned here for even more form Do’s and Don’ts to come. And don’t forget, if you’ve got some DON’Ts that people should avoid when making their forms, share them below!


Using Rules to Show Fields Dynamically on a Registration Form

By Andrew Gosnell · February 3rd, 2014

Hey, everyone! In this edition of Tips and Tricks, we’re going to look at how to display a varying number of fields in a registration form. We’ll do that by using Wufoo’s Rule Builder to create dynamic logic in the form.

Suppose we have a registration form where we want to allow multiple people to sign up, but the number could vary between entries. To start out, we’ll put five Name fields in our form, enough for the registrant and up to four additional guests:

But what if someone is registering just two people total? It’d be nice if the form could show the appropriate number of Name fields. So let’s add a new drop-down field and find out how many guests our registrant will be bringing along.

Now that we know the number of fields we should be displaying, let’s go to the Rule Builder and create field rules on our form. For each of the name fields, we want to consider the conditions where the field should be shown.

First off, the ‘Name 1’ field. We know that they’ll always be registering at least one person, so we don’t need a rule for that field—we want it to always show.

For the ‘Name 2’ field, it should be shown if the registrant chooses the option for registering 2 people. But we also want to show the ‘Name 2’ field if they choose 3, 4 or 5 people. For this, we’ll use multiple conditions to create the rule.

Similarly, we only want to display the Name 3 field if the registrant chooses 3, 4 or 5 people.

And we continue on thusly for the Name 4 and 5 fields.

And that’s all there is to it! When our registrant chooses the number of guests, they’ll see the appropriate number of Name fields thanks to our fancy new rules.

if you need to allow for more fields, no worries, this technique can be extended further. Just remember the general concept—start with the field you want to show, and figure out the lowest number where you should show that field. Make a condition based on that number, and continue making conditions for every number higher than that.

Have fun making your dynamic registration forms!


Wufoo Now Supports All Global Stripe Users

By Johan Lieu · January 28th, 2014

As I’m sure you’re aware by now, Wufoo hearts Stripe (omg get a room you two). So we’re really stoked to announce that we’ve expanded our Stripe integration to support all global Stripe users. You can now use Wufoo forms to accept online payments via Stripe if you’re located in the United Kingdom, Ireland, Australia, and more. Heck, any country that Stripe supports, Wufoo now supports. Here’s a list of countries supported by Stripe.

With global support for all Stripe users, you’ll be able to accept payments through your forms in any currency that your Stripe account accepts. For example, if you’re a Stripe user in the UK, you’ll be able to accept payments in British Pounds, Euros, or even US Dollars. The same goes for all Stripe countries and their currencies. If you can accept it through your Stripe account, you can accept it through your Wufoo form! Here’s a detailed list of currencies that Stripe supports for each country/region.

Best of all, Stripe recently (like, literally, last week) announced that all Stripe European countries that were previously invite-only are now open to all users. Located in France, Belgium, Germany, etc, and always wanted to try Stripe and Wufoo? There’s no better time than now.

Note: Don’t have a Stripe account and wish to create one while setting up your Wufoo form? Make sure to select your specific country in the Stripe account creation flow. That way your Stripe account will be setup correctly for you and your country. Just a heads up!

As always, we’re always interested in hearing your comments or feedback about anything we do, so feel free to comment below and let us know what you think.

P.S. Big thanks and props to the Stripe team for their great product and all of their support!

P.P.S. I wasn’t going to say anything but I think honesty is indeed the best policy, so I’m heading this one off at the pass. We know that Stripe recurring billing is one of the most popular feature requests but, I can’t promise anything at this point in time. But we hear you and want you to know that we’re just as excited about the prospect of Stripe subscription billing through Wufoo forms. /bracesforimpact


How an Organic Foods Marketplace Uses Wufoo To Run Their Business

By Jonathan Chang · January 23rd, 2014

Hey, form fans. We know there are a ton of you out there using Wufoo in all sorts of innovative ways. Getting the opportunity to showcase our incredibly cool customers’ hard work is always a very cool thing. Thanks for continuing to inspire us in making Wufoo even greater!

On that note, help us welcome Jonathan Chang—co-founder and CEO of Oh My Green (OMG!)—to the blog. OMG! is an online marketplace for high quality organic and non-GMO foods. They rely on Wufoo forms to help them grow the company, spread the word on their healthy products to their customer base, and more.

Let the Q & A begin!

Tell us more about yourself and OMG!

My background is in entrepreneurship, having founded and co-founded four tech startups across multiple industries. OMG! is a purveyor of healthy snacks. Every product is certified organic or non-GMO. Every brand has healthy nutrition facts, and produces products in a sustainable manner. We were selected to join a competitive incubator program for grad students, The Venture Studio, at Stanford University.

Thanks to the program, we had access to office space, worked with top funders and advisors to help us with our core business and got to learn from the best, including Rupert Murdoch. Our first major client ended up being the Stanford Graduate School of Business where we sold our product at campus events and in retail outlets. We then scored a pilot with Harvard University Dining Services to supply product for the Harvard Kennedy School’s retail outlet.

The How and the Who of Wufoo

We use Wufoo to collect information from brand partners (company vision, contact info, product details, pictures, etc.) and job candidates (info, resume, etc.). Every member of our core management team works with Wufoo in some shape or form. Easy collaboration and quick decision-making are all key factors in keeping the lights on here and Wufoo helps us do just that.

Has Wufoo changed your workflow or the way you do business?

Yes! The way we collect information from our brand partners and job candidates has never been easier and better. I don’t need to worry about missing emails or attachments anymore.

Favorite Wufoo experience?

It’s that email from Wufoo notifying us about an online entry along with a summary and attachment included. Information is organized with a clean UI/UX. No coding experience needed. So easy, even a business school student can do it … :) I kid, I kid.

Anything else?

Health is about giving options to people. It’s not about who’s right or wrong. People have different opinions about what’s good for them and our role as a change agent is to listen and understand their point of view. One of our initiatives is to bring healthy food to schools across America. We take it one small step at a time. By focusing on snacks, we can gain instant support because of this simple fact—students love snacks. And if they taste good? Even better.

The OMG! team is also starting a grassroots initiative for middle and high schools. The core idea is to empower parents into making a difference by giving them the tools and resources they need for healthy food and snack adoption in their local schools. It’s exciting to see where this year will take us as we move forward and we love how Wufoo’s made our lives easier here at OMG!.

Thanks for sharing your story, Jonathan. Here’s to Oh My Green!’s health—and to yours.

Questions, comments? Let us know in the Comments section.


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    The Wufoo Blog is the official online publication written by the developers of Wufoo about their online form builder, form-related technologies, and whatever else may fit their fancy—like robots.

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