The Wufoo Form Builder makes it so easy to add fields and customize their options that sometimes many first time form creators go overboard and end up with a form that, even though it was created with the best of intentions, ends up being totally unusable. This post will help highlight a couple of common form design mistakes that most first-time form creators make.
Ready? Good. Let’s get to it then.
1. Asking For Way Too Much Information
The first common mistake we see with first time form creators is that they usually get carried away with adding fields for information that believe they need to do their jobs and end up with a form that has way too many fields that no one will fill out.
Let’s say you’ve created the most perfect sales lead form with like 80 input fields to make sure you get all of the information from potential customers that you think you may need just in case someone like Mike from Marketing asks for it (like, “Do you have more than three pets in your household?”).
After you’ve got the form complete, you embed it on your site and wait for the submissions from potential customers to come in. And then…nothing. Zero people have filled it out. Uh, what’s going on?
What happened was that potential customers visited your site, got a little bit interested, and were thinking about filling out your More Info form. But then they got to it and saw it was like 80 questions long and were like, “Whoa, that’s way too long of a form for something that I’m not even sure I need” and then they just abandoned your form.
What you need to do is really rethink what information you really, really, really need at this point in time and only have those fields on your form. For most sales lead forms, you’re only going to need someone’s name and a way to get in touch with them, whether it’s an email address or a phone number. That’s probably it. You can find out other info later when you follow up with the potential customer. There’s a ton of research out there that shows that removing even one field can make a huge difference in completion and conversion rates. So make sure you only ask for the information that is extremely crucial for the purpose of your form.
2. Making Everything Required
This is similar to #1 above, so this’ll be short and sweet. After you’ve pared down your 80 input field form down to say, like 11 fields, you decided to make everything required. But I bet that even in those 11 fields, you have some fields that aren’t actually required and you could get away with some submissions not requiring that information.
It can be difficult to have the discussion with whomever thinks that that information is crucial so one way to prove it is to test it. Make the field optional but leave it on the form. Then after a couple days or weeks, follow up to see if that piece of information wasn’t as important as previously thought. If so, you have the data to back it up. And, going back to #1 above, if you find out that you can live with the information being optional, you might want to consider removing it altogether, making your form even shorter, and increasing completion rates overall.
3. Put The Verification Question at the End of Your Form
In most forms where the form taker needs to provide truthful information, at the bottom of the form there’s usually a question that says something like:
> “I confirm that all information that I’ve provided is true.” > “Your Name”
It’s usually a checkbox and a name field and most people kind of gloss over it at the end of the long information providing form. But what usually happens is that some people fudge the info (like your milage in an insurance in take form) but by the time you get down to the bottom of the form to say, “yes all this information is true” you’ve already committed to not providing the actual truthful information so you just check the box and continue on.
Francesca Gino, a professor at Harvard Business School, recently showed that by putting the signing or truth verification question at the top of the form, you’ll actually increase the truthfulness of the information being provided.
> “Using lab and field experiments, we find that signing before rather than after the opportunity to cheat makes ethics salient when it is needed most and significantly reduces dishonesty.”
While she tested on forms where people sign at the end, we can apply her learnings on our forms by asking for people’s names and confirm that the information provided is true at the beginning of the form instead of at the end.
Got some other tips you’d like to share? Comment below!
“You’ve always been there.”
Now what business owner wouldn’t want to hear that from their customers on a daily basis, right? Well, we feel incredibly lucky to have customers who not only feel that way but tell us too. Please welcome Built With Bootstrap (BWB) to the blog—an online showcase of sites, apps and tools built with/for and on Bootstrap.
Based in London, Simon Hamp, trusty web developer extraordinaire at BWB stops by the blog for a quick chat ‘n share.
I’m serious when I say that Wufoo has always been there. We can’t even remember what life was like before Wufoo in fact. For over three years, online forms have been an integral part of operations.
I built BWB in an afternoon way back in 2011 just after the public launch of Bootstrap (then known as Twitter Bootstrap). We got featured on the official Bootstrap docs, leapt up onto the first page of Hacker News and got cemented into the community.
Who the heck are ya?
Built With Bootstrap is the biggest collection of sites built with the world-famous Bootstrap front-end framework. Thousands of sites have been submitted and hundreds of designers and developers return every day to check out the latest sites for inspiration and to find new tools and services.
How the heck do you use Wufoo?
So our first form was a survey to gauge designers and developers reactions to Bootstrap as a framework. This continues to be interesting, but as far as I know, no one has really done much with this data.
The most important forms for BWB on Wufoo were developed for our Featured Listings. This allows us to easily integrate payments and other parts of the process. What does this mean? Automation, automation, automation. A massive win for me personally as I still have a day job to do, hah.
How the heck have we changed the way you do business?
It’s drastically improved it. In the early days, people were submitting featured posts and I was manually going through our queue and hand-delivering a PayPal money request. A lot of these fell by the wayside.
With Wufoo, folks have a more direct payment experience and it’s clearer what we’re offering and how much it costs.
Integrations with our other key tools, like Campaign Monitor, have been essential too.
Enough with the ‘heck’ - favorite Wufoo experience?
When I first started getting people paying me through a form that only took me a few minutes to set up…that’s incredibly powerful.
We couldn’t agree more. It’s an incredibly powerful feeling for us to be able to provide the tools our customers need to keep their businesses running the way they want. Happy customers means happy dinos here at Wufoo.
Cheers! To learn more about Built With Bootstrap, visit them here.
And of course, don’t forget to check out the Guides page for even more tips, tricks and best practices using Wufoo.
One year down, people. Say buh-bye to 2015 and helloooo, 2016. And what better way to celebrate the end of something and the beginning of another than with a—wait for it—video roundup? That’s right.
Our trusty expert screen-caster, Kane, has been building a mini library of visual how-tos all year. So in case you missed any of them, we’ve rounded up the top 4 for your convenience.
How to use the Account Manager
Everything you need to know about managing Entries
Get the low-down on Notifications
Become a pro at Templating
Confused by anything or have questions/comments? Let us know below, we read ‘em all, promise.
Previously, we’ve shown how you can add coupon code functionality to your Wufoo payment forms, allowing you to run promotional discounts for your customers and boost sales. But one limitation was the fact that the coupons were unlimited and the only way to turn off coupons was to hide the coupon field.
Now with Max Quantities, this is no longer the case.
And best of all, it’s super simple to set up!
After following the steps to setup your coupon fields on your Wufoo form, you’ll just do one small thing. Select the Got a coupon? checkbox field and in the Field Settings tab, click on and enable Max Quantities. Next, enter in the maximum number of times you want your coupon to be redeemed. In my example, I choose 100 because, you know, round number bias.
Click Save Form and you’re done. You’re now the proud owner of a Wufoo payment form with limited use coupons!
Queries for Johan? You know where to go.
We’ve talked about Wufoo weddings before here on the blog. So it gives us a thrill to bring a little love back into the air (yeah yeah, we know Valentine’s Day is still a few months away) but from a different perspective—the wedding photographer’s!
In our latest customer spotlight, we have Matt Badenoch of Matt Badenoch Photography, here to talk about how he uses forms to both maximize his customer base and minimize unnecessary communication time and more.
As a moment capturing, storytelling wedding photographer, I love the diverse, cultural melting pot that is London. Being a part of incredible life stories each week is what makes wedding photography the best job in the world. My business is very relationship based and not only do I strive to provide my clients with amazing photos but I also want to deliver an awesome experience. I’m always looking for ways to streamline existing workflows and processes. This frees up more time to focus on growth—booking additional clients faster and increasing value to my existing clients.
Here are some of the features and methods that I rely on in Wufoo to accomplish some of my business goals—you can too!
This is the first point of communication with the majority of my clients so a really important one. The customization options available allow me to create engaging and professional looking forms that can be integrated seamlessly into my website.
Brand consistency—a crucial requirement for any business, large or small—is also possible with the customization options. Also a great place to find out how my couples discovered me. This also lets me calculate the ROI on my marketing activities. The Report Builder makes this a cinch to do.
I’m always educating my couples on the wedding photographer industry as most have no prior experience. As a result, I developed a detailed FAQ page. The primary goal of my website is to get potential clients to contact me. I’ve embedded a short form entitled ‘Still have any questions?’ on the FAQs form, encouraging couples to reach out. The Wufoo form is perfect for this.
There’s a lot of information I need to get from my couples before their wedding day (different addresses, timings, group shots they want, sensitivities I need to know about etc). This used to involve tons of back-and-forth emails. Which of course meant that sometimes information would fall through the cracks or get missed. Now I send them two forms (one at time of booking and the second form one before the wedding date). It’s a better user experience for my couples, saves me loads of time and the best bit, when I need to access the information the day before the wedding? It’s all there in one place.
Another important part of the wedding—timing. Using the ‘preferred value’ option I can easily let my couples know what their wedding photo timeline will look like. At the same time, this lets them provide details unique to their wedding.
Hugely important for any business especially one like mine focused as much it is on excellent customer service. The Five Star Rating System is fantastic for getting feedback from my clients. And even better—it only takes them a matter of seconds to complete.
Wufoo forms are now integrated into 80% of my client’s communications. Balancing up to 50 clients all at different stages of their customer cycle…there’s always a risk of information falling through the gaps. Online forms drastically reduce the chances of this happening. My customers’ experience filling out my forms is at once smooth, effortless and the interface is clean and elegant.
And seriously, with the time saved on my end, I’m able to spend more valuable time on my marketing efforts, figure out other ways to increase my customer base and you know in the evenings, I can hang with my friends and family!
Getting hitched? Be sure to check out Matt’s page here if you’re looking for swell photographer to capture your special moments and let us know if you have any questions below!
Creating Wufoo forms is all about being easy, fast and fun. Well, we wanted to prove it. Give you one guess as to how we decided to do that. That’s right. A five-minute form, people. We whipped together a form complete with notifications, payments and even a report in under 5 minutes.
That’s proper quick when you think about how busy you are during the holidays. If you want to create a form in a fraction of the time it takes to cook a Thanksgiving dinner—check out our video if you please.
Questions for Kane? Let him know in the Comments below!
Doing everything manually by hand is hard and can take up a ton of time. Of course you know that though since you’re already using Wufoo to make running your business a breeze and save time. But, just in case…if you’re indeed still following up with leads by hand, manually tracking to whom you’ve sent an email to and when you did so, you might be interested in our latest integration—LeadMachine. LeadMachine allows you to setup automated email response flows. If a potential customer fills out your Contact Us Wufoo form on your company site, it’ll automatically trigger automated emails you’ve setup within LeadMachine so you don’t have to do it yourself! We’ll get Dan Dobos from LeadMachine to take it from here.
The Wufoo/LeadMachine integration grows your business by automatically following up with everyone who fills in your Wufoo form
You’ve created an awesome Wufoo form. It was easy. It’s beautiful and it just works. You’re happy. People start filling in your form. You capture their details. But then what?
What if in just a few clicks you could have these same people receiving a series of emails educating them about your industry, and positioning yourself as the ultimate solution?
What if you could also get notified if they click a link in these emails so that you can call those hot prospects and bring in some sales? And if they don’t click a link in your emails, perhaps you might want to wait a bit and then send them a different series of emails to ensure that they are consuming your content.
Automate your seminar/webinar follow-up emails
How about if you run a seminar or webinar? You can use Wufoo to have people register for the seminar and then automatically send email reminders prior to the seminar to ensure that they show up. Set it up once and it’s done forever.
Recommend new products after someone purchases through a Wufoo payment form
Maybe you sell a product online. Wufoo can take the payment via a payment form. Then LeadMachine can store all the purchases for your customers and send appropriate emails that recommend new products based on their purchases.
Create a task to follow-up all Contact Us form submissions
Or perhaps you have a simple Contact Us form. You can automatically create a task in LeadMachine to ensure that every Contact Us enquiry is followed up within, say 2 days, and then see all overdue tasks in LeadMachine.
Take surveys to the next level of personalization
Or maybe you want to get fancy and survey people using a series of multiple choice questions. Then, you send a hyper-personalized email so that each paragraphs of the email varies based on the response to the questions. This can be used to create customized reports on auto-pilot.
Use Wufoo to create beautiful forms that deliver you contacts, and then follow up with them on LeadMachine.
To Use This Integration
To set up this integration literally only takes minutes.
Head over to LeadMachine.com and get a free trial account
Click on the ‘Forms’ section and then enter your Wufoo Account Name and Wufoo API Key.
- Decide whether the form should create a new Contact in LeadMachine or update a Contact.
- Select your Wufoo form.
- Match fields from Wufoo to LeadMachine.
- Tag the people from the form, and then you may wish to assign them to someone.
Now when someone fills in a form in Wufoo, the data will automatically be added to LeadMachine, tagged appropriately, and assigned to the right person—that’s all there is to it.
Awesome shoutout to the Dan Dobos and the crew at LeadMachine for such a fantastic integration with Wufoo! Got comments or notes? Go for it below.
Hello again form-friends! Now that Halloween is over, let’s focus on the next big holiday at hand…THANKSGIVING. Loosen your pants and get ready for a filling how-to on, well, how exactly to take advantage of Wufoo’s most recently added feature to aid your Thanksgiving festivities: Max Quantities.
What are Max Quantities?
Through all the feedback you’ve given us over the years, one thing in particular stood out: many of the Wufoo users wanted a way to limit the amount of times a particular field can be selected.
The Max Quantities feature allows you do to exactly that; you can limit the number of times a specific option can be selected for checkboxes, multiple choice fields, and dropdown fields.
Johan’s blog post gave you a use case example involving clothing but of course, T-shirts aren’t the only thing you can use this fab feature for. Let’s get our brains back on the holiday at hand, shall we? FOOD.
Forks up, people.
Max Quantities and the Thanksgiving feast
Thanksgiving obviously wouldn’t be the same without turkey, stuffing, mashed potatoes and of course, pie pie, all the pies. But if you’re the cook, food can also be the most stressful part of the holiday. You don’t want to get stuck cooking everything, so how’s about a potluck?
But then, Who’s going to bring what?
This is where Max Quantities comes in. First you have to decide how many appetizers, entrees and desserts you want and then you can create a form for people to volunteer what they would like to bring.
Let’s make sure we have enough options:
Now, let’s create a multiple choice questions with these choices, but we won’t add the numbers in just yet. Here’s what the form looks like:
This is a perfectly fine form as it is. But without Max Quantities enabled, people can click whatever they want. We might end up with 10 turkeys. Or worse…no desserts.
But when you select the Max Quantities under Option from Field Settings, you can input a number. This limits the amount of total times that someone can select this option.
But add those Max Quantities in and your form looks like this:
Once someone selects the “Turkey” option, no one else will be able to select it. Once five people select the “Appetizer” options, no one else will be able to select that. And then anyone can select desserts because that does not have a max quantity associated with it.
Add in a fall-inspired theme, and you’ll end up with the Thanksgiving Potluck form:
Happy Thanksgiving from everyone on the Wufoo team and as always, let us know if you have questions or comments below!
There are a ton of ways you can use Wufoo to help make your life easier. And of course with the holiday season coming up, we know your inbox (or even, gasp, your mailbox) is about to fill up with party invites and thrilling events to come. You’re probably even planning one or three events yourself.
Now when it comes to party time, we’re more than equipped to manage invitations and registrations for your events. From handling registrations for your organization’s event to wrangling RSVPs for your wedding, Wufoo is the perfect solution for really any kind of event or party you have in mind.
We want you to head into the peak season for parties feeling totally prepared and with these quick and useful tips for your invitation and event registration forms—you will be. Here’s how to show off who’s coming to your party after your guests have RSVPed.
Things You’ll Need
- You need an invitation or event registration form! You can make one from scratch or take advantage of our invitations form gallery, or our registrations form gallery.
- Your invitation form needs to have a name field. Otherwise, how will you know who is coming?!
- A report for your form with the datagrid on it.
- RSVP awesomeness!
Since probably only #3 is something you don’t already do every day in Wufoo, let’s walk you through on how to set that up.
Setup Your Report with a Datagrid
After you’ve created your form and ensured there’s a name field on it (probably best to make it required too), head on over to the Report Manager. You can get there by clicking the Reports tab.
Once there, click New Report and you’ll be greeted with the Report Builder. In the first panel, labeled “Report Settings”, enter in a title for your report. We chose the wholly original title of, “Who’s coming to my party?” but you can do whatever you please.
Next, click on the second panel labeled, “Select Data”. This is where you’ll select what data the report is pulling its data from. This is also where you’ll want to select your invitation form. Ours was titled, “Party Invitation”.
Thirdly, move onto the third (heh—see what we did there?) panel labeled, “Add Widgets”. This is where we’ll add a data grid widget. You do this by clicking the “Datagrid” button. Do so and a datagrid shall appear on your report.
Finally, click on your new datagrid and then head on over to the last panel labeled, “Widget Settings”. This is where we’ll customize the data that is presented in the datagrid itself. We’ve chosen to show data from the field, “Can you make it?”, the first and last name of each person, along with their RSVP response.
After you’ve done this, click the Save button and then let’s head on back to the Report Manager.
At the Report Manager, find your newly made report. First, click the option that says, “Public”. This makes sure your report is viewable by everyone. Next, click on the button labeled, “Widgets”. You’ll be taken to the Widget Manager for your report. From here, find the “Permanent Shortlink URL” for your report which is located in the “Link to Report” section. Copy this link!
Now, head back to the Form Builder for your invitation form. In the Form Builder, go to the Form Settings tab and find the “Redirect to Website” option. In here, paste in the URL for your report and then click Save Form.
Voila! Now whenever one of your guests RSVPs to your event, they’ll be redirected to your report which lists everyone who is coming to your party.
Got comments or feedback? Let us know in the Comments section below.
In the meantime? Get to partying, people!
Today we’re excited (can you tell - check out all the !!) to announce the official release of our latest feature, Max Quantities! This feature involved a lot of in depth work from the entire Wufoo team and touched nearly every nook and cranny of Wufoo itself. We’re super proud of the work and we’d love to share what Max Quantities can do for you.
Max Quantities is a new powerful feature that allows form owners the ability to limit the number of times a specific field choice can be selected. Where previously you could limit the number of times someone could fill out your form as a whole, now with Max Quantities form owners can limit and restrict the number of times your form users can select individual field choices. This is perfect if you have a max number of a certain item and want to make sure you don’t run out and have to inform disappointed customers you’re out of stock.
Max Quantities can be used for any number of circumstances and use cases where you have a certain limited number of items and want to make sure you don’t commit to more than you have on hand. Let’s say for example you’ve got your mitts on a limited run of t-shirts and want to offer them to your fans in a first-come, first-serve fashion. But you only have 10 smalls, 15 mediums, and 10 larges. And you want to make sure that if you’re out of a particular size, subsequent fans are unable to select the size that’s out of stock. Lucky for you, Wufoo and Max Quantities is here to save the day.
Within the Wufoo Form Builder for certain field types (Checkboxes, Multiple Choice, and Dropdown), you’ll find a new option named, coincidentally, Max Quantities. Choose this option and you’ll see a new option appear for all of your individual field choices. This field is where you’re specify how many times your form users can select that option before it is no longer selectable on your form. Put in a number for the max number of entries you’d like to receive for a specific field choice and then click Save.
And magically, when say your surprisingly tiny fan base has taken all of your small t-shirts, your Wufoo form will display the small t-shirt size as disabled and your future form users will no longer be able to select the option as part of their form submission.
Voila, Max Quantities! The possibilities for Max Quantities are endless; limited ticket sales, limited reservation time slots, any situation where you’ve got a limited inventory of items, time, seats, or passes, etc, and want to make sure you don’t overbook or oversell, Max Quantities is right there for you.
We’d love to hear how you’d use or are using Max Quantities. And of course, leave us your comments or feedback below.