But, wait. You don’t have enough entries. Ugh, how can this be?? Don’t worry, you’re of course not alone.
All of us share our forms to whatever channels make the most sense to us—whether it’s to our website, our company’s website or social media. How do we know when and what channels to use? And are we also using the channels the right way to get more form entries? Well, you’re in luck because that’s what this post is for, ladies and gents.
Let’s review—consider this a cheat sheet if you will, of form distribution channels at your fingertips. *Pro Tip: Not every channel in this cheat sheet is applicable to every type of form. In other words, treat this as a reference list only.
- Email – An oldie but a goodie. One of the best ways to grab immediate attention to your form is by sharing the link in a personalized email to your friends and target audience in your contact list. As you share your form with your friends, make a subtle request to share your form with any email groups that they see fit. Additionally, if you are aware of targeted email groups that are closed for public access, reach out to your friends who are part of those groups and request them to post it on your behalf.
- Messaging apps – Running a personal event? Organizing the company holiday party and need to get RSVPs faster? Look no further than the set of messaging apps like WhatsApp or Facebook Messenger. Each have a huge user base and chances are that most of your friends and colleagues use at least one of these apps.
- Facebook – Facebook groups and Facebook business pages have recently taken over email groups. Are you part of a Facebook group with a large group of members? Do you or your friends own a Facebook page with a good number of followers? Consider posting in these groups or Facebook pages, just be sure your form’s purpose is relevant of course.
- Twitter – The little blue bird is a great channel to promote your form. But before you do, conduct a quick analysis first on popular hashtags that are relevant to your form’s goal. For example, if you are running an event, look for hashtags relevant to local events that have a lot of posts in the recent past. Use these hashtags in your tweet to get the most number of views for your tweet and your form. Before you tweet, reach out to friends in your network and request them to like and retweet your original tweet. Don’t be shy either. Post your tweet during different times of the day (8 a.m., 2 p.m., 8 p.m.) A lot of people tend to login to Twitter only during specific times of the day like say, on the commute home or when they first wake up. Posting multiple times a day gives your tweet a better chance of being viewed and even better, shared.
- LinkedIn - LinkedIn groups are a great way to reach professional audience for lead gen campaigns and for promoting professional events. It’s usually a good idea to give out something (like a downloadable case study or a free e-book) to increase the chances of LinkedIn members filling out your form. Make sure groups and discussion forums are still active. Always read the group’s guidelines before you post your request. Some groups have explicit instructions to post such requests only under “promotions” category. Other groups frown upon such promotional posts altogether. Violating group principles is a great way to get banned from the group permanently—don’t be one of those guys. Learn more on how to share your forms on LinkedIn.
- Influencers – One of the best ways to get a lot of entries is through influencer marketing. If you know of any major influencers in a niche within your network, request them to share your form link on Twitter, Facebook or LinkedIn. When you make a request, give the influencer a strong reason to promote your form (for example—help out a charity group by promoting a charity event). Influencers are rare gems so you don’t want to reach out with trivial requests. Also, chances are your request will be promptly turned down or worse and far more likely, ignored.
- Reddit – Reddit has become the go-to-place for a lot of readers for everything from getting latest news to reading content on topic of their choice like startups and marketing. Identify one or more channels that your target audience is likely to frequent. Never been on Reddit before? You need to “Karma” which is equivalent to credits, before you can start sharing posts of your own. Reddit clearly wants you to contribute to the community before you can reap the benefits. Reddit users also have the ability to “downvote” a post. So! Read the channel guidelines before you share a form to avoid being banned. As long as the form is relevant to the audience, you’re likely to get a good number of entries.
- Be viral – Add a social sharing widget in the form’s end page (AKA Thank You page of your form) and encourage your users to share your form’s link. Often, users look forward to sharing with their friends and colleagues on social media that they’re attending an event immediately after they sign up. Enabling this possibility by embedding a social sharing widget would let users do the work for you and bring in more form entries. Here’s how you can add social media sharing options to your confirmation page.
Keep this cheat sheet by your side when you’re ready to share that sweet form of yours. We’ll update as we go too, promise!
Have your own best practices for each channel? Help out your fellow Wufoo form creators and leave a comment below.