Holy Donkey Kong! SurveyMonkey Acquires Wufoo!

Monkey hugging dinosaur. Illustration by Nick Sirotich

We are delighted to announce that we have signed a definitive agreement to be [acquired by SurveyMonkey](http://www.surveymonkey.com/PressRelease04252011.aspx), the world’s leading provider of web-based survey solutions. Wufoo’s form builder will join their family of products and Infinity Box will become a wholly owned subsidiary of SurveyMonkey. To help answer some of your most immediate questions, we’ve created this [SurveyMonkey+Wufoo FAQ](http://www.wufoo.com/surveymonkey-wufoo-faq/), which pays a little homage to [one of our favorite video games](http://en.wikipedia.org/wiki/Rampage_(arcade_game)) from back in the day.

##No Major Changes. Business as Usual.

The bottom line is that the service you know and love isn’t going anywhere. This new team at SurveyMonkey (and really more than any other company or investor we’ve ever talked to over the years) seems to truly understand and deeply appreciate both the dedication that we have for our mission and the unique approach that we have to our craft. You can actually expect it to be business as usual after today. You and your users can continue to rely on our services while expecting your forms, reports and data to remain safe and sound.

Just to be clear–SurveyMonkey is not interested in dismantling what we’ve built. Quite the contrary, actually. They want to nurture it and spread it as far and wide as possible. Our obsession with excellence and the personality of its delivery to you guys, our dearest friends, are traits that SurveyMonkey has shown to treasure and will therefore remain intact and constant. Yes, things will be different here from our perspective, but from yours, things will remain remarkably the same.

##What We’ll Be Doing Together.

Currently, Wufoo’s popularity and focus has been concentrated in English speaking countries. With the help of SurveyMonkey’s resources and existing infrastructure in international markets, the Wufoo team is going to be able to leverage their help to spread Wufoo all over the globe–a vision we’ve been excited about for a long time. That means getting Wufoo’s service translated and working in multiple languages, extending our high caliber support to cover those new markets and offering billing and payment options in the currencies our international fans prefer to use.

Since we’re going to double-down on expanding into new markets, we’re also excited about taking advantage of SurveyMonkey’s knowledge in scaling infrastructure so that we can meet the growing demand for Wufoo’s services. They’ve got an amazing track record of running large data collection systems for some of the most demanding clients for over 10 years. That means thanks to their help and expertise we’ll be able to increase the performance and reliability of every single Wufoo form out there. It also means that our team will be given the freedom and focus to do what we do best, crafting sweet new features.


##We’re all in!

And the reason we’ll be able to continue offering the excellence that you’ve come to expect with Wufoo is because everyone on the Wufoo Team is coming along for the ride. Each one of us here at Wufoo really loves what we do. We love our users. We love making software. And we really love the challenge of delighting one with the other. The great surprise for us was finding out that SurveyMonkey loves the same things too.

In fact, over the last two years, SurveyMonkey’s team has been undergoing a radical transformation–growing and building this amazing energy and momentum to do some very powerful things. Over the last few months, we’ve gotten to witness this energy and the vision that fuels it first-hand and it’s really something to behold. In fact, it was such a compelling and rare thing to see, that every member of the Wufoo clan agreed to pick up and move out west to California to be a part of it.

The Wufoo Team

That’s a big change for us and obviously a decision each one of us didn’t take lightly. It’s an action that we hope you will see as a testament to our belief in this new venture. In the end, our entire team is in this together, dedicated and determined alongside our new friends at SurveyMonkey to continue doing what we love so deeply.

##Thank You and Stay Tuned!

We are filled with so much gratitude for every person that’s contributed to our story so far. Our employees, our friends, our family, our investors and most importantly, the greatest users here on planet Earth, our very own. Thank you for watching us grow. Thank you for trusting us with your enthusiasm. And thank you for making what we do feel so fulfilling. Because of your support, our future is more exciting than ever and we can’t wait to show you what we have up our sleeves over the next few months. It’ll be something to watch carefully, for sure, because it’s going to be magic.

Chris Campbell, Kevin Hale and Ryan Campbell
The Founders of Wufoo


  • Congrats, and good luck! A Faithful Follower

    Posted April 25th, 2011 by Penny.
  • Congrats gentlemen! Enjoy floating on cloud 7, you deserve it!

    Posted April 25th, 2011 by Bob Saget.
  • Congratulations guys — well deserved. It’s obvious you work your butts off. I really hope (like you said) nothing changes.

    Posted April 25th, 2011 by Justin.
  • That’s unfortunate – acquired companies ALWAYS say nothing will change – but it always does….

    Posted April 25th, 2011 by gary.
  • Congratulations! You’ve done a great job with the product.

    Posted April 25th, 2011 by Joshua Karp.
  • I love wufoo. So I’m thrilled for your team. It’s no secret that this is one amazing product and so it’s only natural to have an opportunity like this presented to the founders. The fact that you assure “business as usual” is also comforting. No doubt, it’s concerning that something like this could disrupt the quality experience that we’ve come to expect here. Hopefully, time will prove your assertion to be true and the “new world” will only improve your opportunity to reach new customers and continue building a great application.

    All the best!

    Posted April 25th, 2011 by David Russell.
  • Completely disappointed. As a paying customer, I liked you because you weren’t Survey Monkey.

    Posted April 25th, 2011 by Eric J. Gruber.
  • Congratulation !
    If prices will increase or so, I will definitely quit this service unfortunately, so I hope price will (ideally) decrease and multi-langage will be great indeed (i.e. First name/name is in english)

    Posted April 25th, 2011 by Olivier.
  • Hope you guys don’t go the way of the Flip.

    Posted April 25th, 2011 by George B..
  • Congratulations! SurveyMonkey apparently sees value in wufoo. No need to reinvent the wheel.. just acquire it. Our continued success is dependent on your continued success!

    Posted April 25th, 2011 by AlanD.
  • Add me into the “congratulations; but we hope nothing changes” camp! wufoo is a shining beacon of a solid, personality-rich, absolutely invaluable web product that we’ve used over the past 5 years as a matter of course in almost every web project we’ve done (we’ve got like 150 forms and 50 reports!)

    Fight hard to keep your culture, your team, and your rockin’ product as your new Monkey overlords settle in 🙂

    Posted April 25th, 2011 by Tyler Smith.
  • Congrats Kevin and team! We use and love wufoo, esp. the beautiful charts and analytics – looking forward to more great things from you guys.

    Posted April 25th, 2011 by David Tran.
  • Congratulations to the wufoos! Take me with you!!!

    Posted April 25th, 2011 by Brooke Nichols.
  • “The bottom line is that the service you know and love isn’t going anywhere.”


    Posted April 25th, 2011 by tamberg.
  • Congrats guys!

    Posted April 25th, 2011 by eric.
  • I’m a recent convert and wufoo lover, but I also use Surveymonkey because it’s especially good at what it does. I’m happy for the merge, but now I’m wondering what it means for people who are using both services. Anything? Nothing?

    And perhaps it’s time for me to evaluate whether I need the monkey or the Foo rather than both.

    And yes, everyone does need a hug.

    Posted April 25th, 2011 by Charlie Gilkey.
  • Congrats guys! Excited to see where you take the product next 🙂

    Posted April 25th, 2011 by Ryan Carson.
  • Speechless. I mean, I was just logged in and came back and there it was since.. I’ve been gone…. the survey monkey.. etc..

    Fight hard for what you guys have created, they bought you b/c of it. I recommend you guys like to everyone, awesome product, awesome staff, awesome customer service, fun and smart; what else could you ask for.

    Posted April 25th, 2011 by Ray Camacho.
  • It’s about time SurveyMonkey’s forms use a little wufoo MODERN usability know-how, their forms REALLY need it.

    Congrats folks.

    Posted April 25th, 2011 by Ricardo Zea.
  • Congrats! Just remember your soul…

    Posted April 25th, 2011 by Cherlyn.
  • Well, obviously you guys wanted this, so congratulations, but I admit that this news makes me very sad. wufoo is a fantastic tool – well designed and fun to use as both a designer and an end user – and you guys are a great group of folks with fabulous customer service. My company has had experience with both companies and have found SurveyMonkey greatly lacking in all these areas. wufoo has been acquired by SurveyMonkey, which means that wufoo will cease to exist and all that wonderful will most likely be lost without much of a trace. It’s our loss. It’s a real shame. I hate this part of the tech culture – good small companies can’t seem to keep from being assilimated into larger companies that don’t have the same quality of product. I’ll miss you. No one else has your sense of humor or your quality.

    Posted April 25th, 2011 by Scooterista.
  • Whoo hoo! Congratulations!

    Posted April 25th, 2011 by Justin.
  • @Scooterista, wufoo is staying intact. The entire team is staying on and the product will definitely NOT be “lost without much of a trace.” SurveyMonkey acquired them because they are so amazing and they want to learn and grow from them. They will not be dismantling wufoo. They can only, themselves, improve from the deal. You trust wufoo’s service so please trust them when they say that it’s not going anywhere.

    Posted April 25th, 2011 by Erica Sirotich.
  • Congratulations! We are sad to see you leave sunny Tampa, FL

    Posted April 25th, 2011 by Herb Young.
  • Congrats guys! You deserve it!

    Posted April 25th, 2011 by Eric Berry.
  • Will SurveyMonkey be making the prices go up and ruin wufoo like what other companies do when they buy other companies?

    Posted April 25th, 2011 by desbest.
  • God I love this service. I wish i had found you 2 years ago.
    Oh well. Don’t let the monkey ruin you. I’m a Monkey customer too and they are great, but you guys are WAY more intuitive and give much more control to the user. The API connections alone is ridiculously useful. Our ROI has been off the charts from switching to our own back end SQL server to a wufoo solution. We are more secure, more customized, and have much better analytics.

    THANK YOU – KEEP THE PARTY GOING – and give us more options on the conditional routing rules! Please!

    Posted April 25th, 2011 by Brent.
  • I am sorry to hear this – not good news. I liked and admired wufoo but not SM. Too bad for smart consumers!

    Posted April 25th, 2011 by Casey.
  • Damn, i need to find another wufoo! Anyone up for starting something – you have the first customer!

    It’s incredible – someone builds a startup – people think it’s cool – startup grows like crazy – people love it – gets sold – gets bad – someone builds a new startup – 🙂

    Posted April 25th, 2011 by Max.
  • Welcome to California! Will you be located in the Palo Alto offices? Near Facebook and AOL…

    Posted April 25th, 2011 by Tomas.
  • There had better be change in the sense that wufoo increases functionality 🙂 (ie: positive improvements).


    Posted April 25th, 2011 by Emma.
  • Gee, I fled Survey Monkey because they basically stopped developing their product over the last several years. If I have to go back to sending people to forms with “surveymonkey.com” addresses (which is a real turnoff for clients), I guess you’ll lose me too. I’m happy for your company. But worried about another great Internet startup being shelved or ruined just so its founders can get a taste of the good life.

    Posted April 25th, 2011 by Lenny.
  • I found Waldo! Who’d have guessed he’s been hiding at wufoo all this time?

    Enjoyed the F.A.Q. almost as much as much as seeing the mysterious woman in black in your photo above. Shazam!

    Anyway congrats. Can I hitch a ride to Palo Alto? I really miss the West coast.

    Posted April 25th, 2011 by Jeff.
  • Pit in stomach. Fingers crossed. I definitely need a hug.

    Posted April 25th, 2011 by Jason.
  • Sounds like a pretty good thing to me dude. Wow.


    Posted April 25th, 2011 by Jo Dern.
  • Congrats guys. That’s awesome for you. Although I can’t help being just a little disappointed since one of the things I love about services like wufoo is that they feel like they’re created and run by the people who make them. I like supporting small companies that are developed and maintained by passionate founders. Anyway, I look forward to seeing what the future holds. I’ve been using wufoo for many years now (since the days of Treehouse magazine—whatever did happen to that, it was great!). All the best, Galen

    Posted April 25th, 2011 by Galen King.
  • Congratulations guys on the 35 mil pay-day. You certainly deserve it. I heard that stock was part of the bid? I certainly hope that as part owners of SM that you can bring some of the personality that I enjoyed about wufoo to the dry-lands over there at SM. I have been a customer of SM for 5 years and appreciate the services they provide but they never captured my enthusiasm for a brand like wufoo. They never had that spark, that conversational excitement. They haven’t changed much about SM in all that time either. I sure hope all that is good about wufoo doesn’t get eaten by a big company in a gorilla suit.

    Posted April 25th, 2011 by Matt.
  • I have always loved your product. And your support, don’t get me started! You guys have the best customer support ever. Enjoy California. 😉 Thanks for being so great to work with.

    Posted April 25th, 2011 by Violette.
  • And I agree with Matt…don’t lose your personality~

    Posted April 25th, 2011 by Violette.
  • wufoo is an awesome service, great news!

    Posted April 25th, 2011 by inspiredworlds.
  • congrats guys, I love your tool and your lightning customer support. Please keep up the good work! 🙂

    Posted April 25th, 2011 by Hendric.
  • I guess it’s an inevitability huh? Congrats to all you guys for your hard work and dedication to the industry. It’s too bad we left survey monkey to be a part of wufoo, to only have wufoo to be a part of surveymonkey, and for us to once again be signed to surveymonkey. Dammit!

    Posted April 25th, 2011 by Alan.
  • I’m an optimist so always look forward to greater things

    I also have great faith in the wufoo Team (please don’t let me down!!)

    All those shocked by this news needs a hug but so, also, do the Wonderful wufoo team …

    “Group Hug” me thinks!!!

    Posted April 25th, 2011 by Michelle.
  • We were so hoping it was wufoo that was going to take over Survey Monkey…….

    Posted April 25th, 2011 by Damien.
  • If Survey Monkey forces us to advertise Survey Monkey with their address on our websites, I will have to seek an alternative. Sorry you sold.

    Posted April 25th, 2011 by Keena.
  • Congratulations and welcome to California!
    Even better, Silicon Valley!
    There’s a lot of great stuff to see and do here, great food,
    and lots of interesting people!

    Posted April 25th, 2011 by Gordon Garb.
  • Congrats guys and good luck. Keep the wufoo spirit alive and keep on tuckin’

    Posted April 25th, 2011 by Boris Masis.
  • Congratulations guys…. hope the move goes well!

    Posted April 25th, 2011 by Tim.
  • Congratulations and best of luck being part of a larger entity! Multi-language will be great, but please keep your 3rd party integrations.

    Posted April 25th, 2011 by Jamil.
  • Congratulations from here in Sydney. Been using the product since I started the business in Sept 07. In general I’m trying to rationalise the number of little cloud-based tools we haveBut wufoo is so awesome I doubt we would ever drop it.

    Posted April 25th, 2011 by CR.
  • Congratulations from the UK.
    Don’t go changing!

    Posted April 25th, 2011 by chairboymike.
  • Congrats guys. Ironically I set up wufoo to use as out “survey-provider” a month ago, instead of SurveyMonkey.You guys have been so customer-focused and on par with Mailchimp with the feaure advances and communication…I just hope that doesn’t change – unless it’s for the better. Regardless, you guys DESERVE to be recognized and appreciated in this way. Congrats again.

    Posted April 25th, 2011 by Bryan Chalker.
  • You seem happy so congrats, but I’m very worried. My company was a recent wufoo convert. Every time in my experience when a smaller company with a better product is acquired by a larger company with crap customer service and higher prices, the product ALWAYS suffers. I’ll guess we better bone up on the Campaign Monitor API and building our own forms & reports again. ugh….

    Posted April 25th, 2011 by Marc Coleman.
  • Congratulations and I hope that SM and youselves keep to what you say. M&A’s can be a minefields with culture fits not being perfect and products/services decimated. Been there and have the T-shirt. That being said, you have a great product and service and I certainly would like to see what more you can do as I can see lots of opportunity. Leverage SM to help you get where you want to go, and don’t leave us fans behind. All the best.

    Posted April 25th, 2011 by Karl Howe.
  • Congratulations! You guys really helped me out big time in a tough moment in my life and work as an entrepreneur. I am grateful for your vision and efforts. Thank you wufoo team and congratulations!

    Greg Wientjes

    Posted April 25th, 2011 by Greg Wientjes.
  • Good luck, and as many others have said above I hope wufoo continues it’s great customer service. Thanks

    Posted April 25th, 2011 by Gerry Stephenson.
  • I really hope that customer service is not negatively affected. It’s one of the primary reasons that I selected wufoo, and at this point, we really depend on your services. (The other primary reasons: Easy to use and affordable for our non-profit.)

    Posted April 25th, 2011 by Rebecca Thorp.
  • Congrats guys. Stay focused on what wufoo does best. Forms , great service and touch of fun.

    Posted April 25th, 2011 by Juzz franks.
  • Congratulations to the wufoo team. It’s an outstanding product and you deserve success.

    Like other commenters I just hope you’re able to maintain your great level of customer support and that Surveymonkey adopts some wufoo features rather than the other way round…

    Also, watch out for earthquakes!

    Posted April 25th, 2011 by Dan.
  • Parabéns, é triste mas pelo menos não acabou

    Posted April 25th, 2011 by Bristol.
  • Congratulations to all of you! And this works out perfect for me, I now have a place to crash when I come to San Francisco and snowboarding in Lake Tahoe.

    Posted April 25th, 2011 by Bulletproof Bryan.
  • Congratulations – I have total belief in your philosophy!
    Follow your dream path and stay true to yourselves.
    Wishing you good luck and happiness through the change

    Posted April 25th, 2011 by Jan.
  • The first reaction to this message was “Oh NO!”. I must tell I HATE SurveyMonkey… i don’t capitalize words very often. I love wufoo from the bottom of my heart along with my other favorite online service like Mailchimp, Highrise, and LiveChat. Your business practice has been amazed me.

    Let’s hope this transition will bring us something good in the future. and.. yes. congrat!

    Posted April 25th, 2011 by Tak.
  • Hi Guys at wufoo…Reallly enjoy the product. I looked carefully at all of the options out there before recommending wufoo and I am a little concerned that SurveyMonkey will change the way you do business. I completely love the sense of humor and ‘personality’ of the product…I am a believer. I hope that SurveyMonkey sees the humor as one of the big draws…Incidentally, every piece of code I have used from wufoo works exactly as indicated, without any changes… I have never experienced this before from any company. I do hope SM learns from you. Keep doing a great job. I love the product and hope you will benefit as much as SurveyMonkey will.

    Posted April 25th, 2011 by Steve Weltman.
  • Congratulations guys! I wish you the best in this new stage of your business. Keep creating great software, I love wufoo!

    Posted April 25th, 2011 by Pavel Pichardo.
  • This sucks… you guys sold out! I thought one day you could be bigger than surveymonkey and do a better job than they are doing right now.

    Anyways… Congrats. To better things!!

    Posted April 25th, 2011 by Pj.
  • I don’t know of I should be glad for you or for me…anyway, continue your good work and don’t forget your good friends in Québec ! Also a member of this powerfull team of Nordiques Nation – For the love of Hockey !.

    Posted April 25th, 2011 by Stéphane.
  • Congratulations! wufoo is the best! The SurveyMonkey team got real lucky

    Posted April 25th, 2011 by Jenny.
  • Everyone needs a hug. And you deserve some too. As a long time happy customer I wish you all the best and may I never witness the downturn of the original wufoo service. Beside the ease of creating and maintaining forms it was and hopefully will remain the little things on top like the handwritten sticker mailout that made me suggest this service to everybody and his mom.

    Just keep real. 😉

    Posted April 25th, 2011 by Robert Handrow.
  • Happening quite a bit in tech as market picks up. Gist and tingle.me bought by RIM/Blackberry in the last 60 days alone. Been through what you will be going thru, & NO, it will not be business as usual. I share the sentiments that many others have expressed – happy for you but said as well. Current Surveymonkey customer but am feeling like u should drop them because I am mad they bought you.

    I hope you all got the rewards you worked so hard for. 5 years from now you will all meet in a bar somewhere and reminisce about the “good ‘ok days at wufoo!

    Posted April 25th, 2011 by Miles Austin.
  • Congratulations! wufoo is my favorite. I recommend you to all my clients. I mean, Any Company that can work in a Willy Wonka reference “Sweet Vermicious Knid!” while I’m slaving away at details, is OK by me!

    I wish you all continued success.

    Posted April 25th, 2011 by Kathleen.
  • Congratulations to everyone at wufoo, and wishing you years upon years upon years of continued success! You deserve it; you’ve helped so many people out and given them the perfect solution for their needs. No wonder you have so many passionate fans. 🙂 (We’re keeping our fingers crossed that you won’t go changing on everyone too much though…)

    Posted April 25th, 2011 by Erin in Colorado.
  • You all build an awesome business and deserve it!

    Posted April 25th, 2011 by Derek, Wave Tribe.
  • This is a wonderful post. The things given are unanimous and needs to be appreciated by everyone.

    Bolton Builders

    Posted April 25th, 2011 by johncina.
  • I’ve been using wufoo for over 3 years now and have always loved your service, & like the other sentiments here, I hope what makes wufoo so special (Your people! Your personality! Your product! Your service!) doesn’t change (I say this full-knowing you’ll continue to improve, of course).

    As a small business owner myself, I can only shout out a “Congratulations!”

    I hope SurveyMonkey paid you guys a ridiculous amount of money, because, quite frankly, your presence there can only improve them. Although SurveyMonkey, in my opinion, is not worthy of wufoo’s love n’ affection, they are smart enough to know what’s good for them. Hoping they stay outta your way & let you continue to work your magic for years to come. Cheers!

    Posted April 25th, 2011 by Heidi.
  • Congratulations!

    Posted April 25th, 2011 by Robert.

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