If you love data, chances are you use a powerful tool like Google Analytics to gain insights into how customers interact with your website. And for many of you, being able to track your Wufoo form performance in Google Analytics was on your wishlist.
Well wish no more, data fans! We heard you loud and clear. Now you can track the behavior of people who fill out your Wufoo web forms with your existing Google Analytics account.
It’s never been easier to get the data you need to build high-performing forms. Keep reading to see how to enable our Google Analytics web form integration.
Enable Google Analytics for Wufoo with one click
We’ve added a checkbox to the settings of every Wufoo form, old and new, to enable Google Analytics. It’s just as easy, then, to add Analytics to current forms as it is to add them to new forms. All you have to do is check the box:
Then, we’ll prompt you to enter your Google Analytics tracking ID and the domain name of your website.
How to find your Google Analytics tracking ID
Your tracking ID is that long string of letters and numbers that looks something like this: UA-1234567-8. To find your unique tracking ID:
- Navigate to Admin on the Google Analytics homepage
- Select your account from the drop-down menu
- Choose Property Settings from the Property column
Your tracking ID is at the top of your account’s Property Settings page. See this Google post for more detailed instructions on how to track down an elusive tracking ID.
Direct data to your domain
Because Wufoo forms all use the subdomain “yourusername.wufoo.com,” you’ll have to give us your true domain name so we can attribute the form to your website. Your domain name is the website associated with your Google Analytics account, such as “yourwebsite.com.”
For more on how to enable Google Analytics for your Wufoo form, check out this help center post.
We’ve optimized the Wufoo + Google Analytics experience
Naturally, you want the most accurate page view and conversion counts possible. To get accurate counts, we add your tracking ID to the footer of each form, so that Google only tracks the views of fully loaded pages.
On multipage forms, we add your tracking ID to the footer of each page. This gives you insight into the page-to-page conversions of your forms and makes it easy to identify troublesome drop-off points. Nice!
Get insight into both standalone and embedded forms
You can add Analytics to any type of Wufoo form. It’s super straightforward to track standalone forms. Just click the checkbox and you’re done. Embedded forms are, however, a little trickier.
You can track embedded forms with Analytics in two ways: either on your website itself or by clicking the checkbox in form settings. Either way works, but, if you choose both, Analytics will count each page view and conversion twice. This doubles your conversion rate…in the worst way possible!
To get accurate page view and conversion counts, choose either website or in-form tracking for embedded forms, not both. To learn more about the nuances of tracking embedded forms, check out this help center post.
There you are! You have all the information you need and, now, it’s time to get tracking. Wufoo + Google Analytics makes it easier than ever to collect the customer data that will make your awesome forms even more awesome.