Keep close tabs on any form by integrating it with Google Analytics!

If you love data, chances are you use a powerful tool like Google Analytics (GA) to gain insights into how people interact with your website. 

But did you know that you can also use your existing Google Analytics account to track your Wufoo forms?

We’ll show you how to sync up your Wufoo form with GA so you can measure its performance—regardless of how the form looks or where it gets shared!

Enable Google Analytics for Wufoo with one click

We’ve added a checkbox to the settings of every Wufoo form, old and new, to enable Google Analytics. It’s just as easy, then, to add Analytics to current forms as it is to add them to new forms. All you have to do is check the box:

How to add Google analytics tracking to Wufoo web forms

Then, we’ll prompt you to enter your Google Analytics tracking ID and the domain name of your website.

How to find your Google Analytics tracking ID

Your tracking ID is that long string of letters and numbers that looks something like this: UA-1234567-8. To find your unique tracking ID:

  1. Navigate to Admin on the Google Analytics homepage
  2. Select your account from the drop-down menu
  3. Choose Property Settings from the Property column

How to get your Google analytics account tracking ID?

Your tracking ID is at the top of your account’s Property Settings page. See this Google post for more detailed instructions on how to track down an elusive tracking ID.

Direct data to your domain

Because Wufoo forms all use the subdomain “,” you’ll have to give us your true domain name so we can attribute the form to your website. Your domain name is the website associated with your Google Analytics account, such as “”

For more on how to enable Google Analytics for your Wufoo form, check out this help center post.

We’ve optimized the Wufoo + Google Analytics experience

Naturally, you want the most accurate page view and conversion counts possible. To get accurate counts, we add your tracking ID to the footer of each form, so that Google only tracks the views of fully loaded pages.

On multipage forms, we add your tracking ID to the footer of each page. This gives you insight into the page-to-page conversions of your forms and makes it easy to identify troublesome drop-off points. Nice!

Get insight into both standalone and embedded forms

You can add Analytics to any type of Wufoo form. It’s super straightforward to track standalone forms. Just click the checkbox and you’re done. Embedded forms are, however, a little trickier.

You can track embedded forms with Analytics in two ways: either on your website itself or by clicking the checkbox in form settings. Either way works, but, if you choose both, Analytics will count each page view and conversion twice. This doubles your conversion rate…in the worst way possible!

To get accurate page view and conversion counts, choose either website or in-form tracking for embedded forms, not both. To learn more about the nuances of tracking embedded forms, check out this help center post.

There you are! You have all the information you need to start tracking. We hope that Wufoo + Google Analytics makes it easier than ever to collect the data you need to evaluate your forms and make them even better.


  • Thank you for this!

    Posted May 4th, 2017 by dan.
  • This is great. Are there plans for integrating Google Tag Manager? It would help for tracking conversions on advertising platforms like Bing Ads, Facebook, and LinkedIn.

    Posted May 4th, 2017 by Bobby Kircher.
  • Excellent addition . . . hugs all round!

    Posted May 4th, 2017 by DavidC.
  • @Bobby I’m glad it’s useful for you! We do hope to improve our analytics tracking moving forward, but we don’t have plans for a Tag Manager integration quite yet. I’ll be sure to let our product team know about your interest!

    Posted May 4th, 2017 by Cody Curry.
  • This will be truly help bloggers in improving and maintaining their sites. This is also a genuine one since it’s made by Google too.

    Posted May 4th, 2017 by John.
  • Where in Google Analytics can I view tracked data though? Does it show as an event or is it just pageview information?

    Posted May 4th, 2017 by Kiel.
  • Please can where to find data in Google Analytics be added to the guide? I’ve added my UA code and domain name to all my forms in wufoo but have no idea in Google Analytics what I should be looking for – events, pageviews, hostname etc?

    Thanks! 🙂

    Posted May 4th, 2017 by Kiel.
  • please let me know where I see the tracked data in google analytics? Thanks!

    Posted May 4th, 2017 by Charles.
  • How’s things?, sometimes I get a 404 site message when I arrive at your page. I thought you may wish to know, regards

    Posted May 4th, 2017 by Terv.
  • Where can we see the wufoo data on Google Analytics? Thanks

    Posted May 4th, 2017 by dan.
  • Hey, on occasion I see a 400 website message when I arrive at your webpage. I thought you may wish to know, cheers

    Posted May 4th, 2017 by Lerv.
  • @Charles and @Kiel Google Analytics is quite complex, so we don’t have a guide set up for that quite yet! I can definitely suggest that to our content folks for the future. For the time-being, you can view pageviews and source of traffic in the real-time and acquisition tabs–those are the ones I’ve found to be the most interesting to me with my limited knowledge of Google Analytics.

    Posted May 4th, 2017 by Cody Curry.
  • Hey Cody, would it be possible to let us know where these results are in Google?
    We don’t need a guide, we just need to know where to view form completes.

    I’ve been using GA for a decade and I can’t find them.

    Thanks for the integration!

    Posted May 4th, 2017 by josh whelan.
  • @Josh The best way to track form completes is to use our redirect to website feature to redirect to a thank-you page on your site with a custom Goal. With the tracking code added to your form, Google Analytics should be able to follow the session through to that goal. Alternatively, you can view form completes directly within wufoo in our own Analytics under Entries>Analytics for each form. Currently our confirmation page doesn’t have tracking but it’s definitely something that’s on our mind!

    Posted May 4th, 2017 by Cody Curry.
  • This is a nice feature, we use GA a lot with tracking for all kinds of systems and campaigns. Thanks for sharing.


    Posted May 4th, 2017 by Drive Research.
  • I’ve not actually used wufoo before, but I have a friend who does, and he’s been waiting for this Google Analytics wufoo form tracking feature. All the best guys!

    Posted May 4th, 2017 by Buzz Ede.
  • Am I correct that 2 years later and there still isn’t an integration with GTM or the ability to fire pixels to track conversions outside of wufoo? This seems like a major shortfall with the platform.

    Posted May 4th, 2017 by Dave Grundy.
  • did anyone get an answer as to where in analytics you can find the stats on the forms?

    Posted May 4th, 2017 by Nas Andronicou.
  • Where can we see the wufoo data on Google Analytics? Thanks

    Posted May 4th, 2017 by Yair Morali.
  • I cannot find any wufoo-initiated GA pageviews or events occurring on our forms with GA tracking added – either on embedded forms or forms hosted on our subdomain.
    I used a GA debugger on the developer console, didn’t see any GA activity when I viewed or submitted the form (not including the regular initial GA pageview of the page on our site that has the embedded form).

    I’m not entirely sure it’s working, and we have the Advanced pricing plan, so it should include GA tracking.
    Count me in for voting for Google Tag Manager integration!

    Posted May 4th, 2017 by Jannette.

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