Considering the far-reaching effects of COVID-19, it’s more important than ever to keep up with the shifting concerns, opinions, and priorities of your team and your customers. But that’s a tall order when you’re working during a crisis. So how can you efficiently collect the info you need from the people who matter most?
The short answer: surveys! With a simple Wufoo form, you can get feedback that will help you make smart decisions based on up-to-the-minute information. Ask employees about what they expect when they return to the office, or survey customers to find out how to improve their experience. If knowledge is power, then surveys, and the insights you get from them, are powerful!
Let’s take a look at a few ways you can use Wufoo forms to conduct surveys during the coronavirus crisis. Keep in mind, these examples are just a jumping off point—surveys are what you make them, and with Wufoo you can make them for your current needs and beyond.
1. Survey employees about returning to work
Let’s say that your company has shifted from office work to remote work during the course of the pandemic, and you’re now beginning to consider how you might return to your office space. You could get a baseline on how employees feel about that potential return by building a survey form with a question that asks just that:
Then, it could be helpful to ask about your employees’ expectations. Are there office policies that you didn’t have in place pre-pandemic that they feel are essential now? Use your form to dig into how you can improve the physical space, so you can get a better understanding of what steps you need to take:
When asking a question like this, be sure to use checkbox answer choices so employees can check all that apply.
It’s also a good idea to include an open-ended question in your survey. (You can do so by selecting “Paragraph Text” from the Add a Field section as you’re building your form.) This allows your employees to mention anything that wasn’t covered by your other questions. Plus, giving them the opportunity to share more will emphasize that you really are looking for their input.
2. Survey customers about CX in a COVID-19 world
Let’s say that you own a coffee shop that has recently reopened with pandemic protocols in place: customers order-ahead, everyone wears a face mask, and you’re carefully limiting how many people are in the shop at any given time. Now you’re wondering how the folks who visit your coffee shop are feeling about this new customer experience, and whether there are additional things you can do to better serve your customers in a post-coronavirus world. For this, you might turn to our classic customer satisfaction survey—with a few tweaks.
To start with, if your survey will be focused specifically on the customer experience related to health and safety protocols, you can update the form description in the template to reflect this. This small customization will help distinguish your survey from the business-as-usual customer satisfaction survey.
Next, get a broad sense of how your customers view your coffee shop’s safety precautions by kicking off your survey with a question that gets straight to it:
If you’ve made a lot of adjustments to how you do business, you may be wondering whether they’ve rolled out smoothly. For example, if your pre-pandemic customers primarily placed orders at the register, the order-ahead process is likely new for them and your staff. You can include survey questions that ask about this “new normal,” so you can see whether there are any areas for improvement.
You can also put the feedback you get into better context by asking if respondents were frequent or irregular visitors to your coffee shop before the pandemic hit. Regulars, for example, might have been more thrown off by your order-ahead policy— but they also could be more inclined to provide suggestions for the future.
These are just some examples of how you can use surveys to navigate the coronavirus crisis. Surveys are all about gathering helpful information, so they’re a great way to counteract this time of uncertainty. Try them out for everything from immediate next steps to long term plans!
Ready to survey? Explore our survey templates or start building your own.