Capturing Customer Leads Like a Pro

> It’s warm out there, form fans. And when warm weather hits, a bunch of us here at Wufoo, try our best to avoid the snacks and burn off those winter calories. So it’s totally appropriate that our latest use case is focused on just that–fitness. And yes, the fitness of your forms plays a part here.
> Please welcome Jason Doggett, co-founder and director of the London-based personal fitness business, Muddy Plimsolls, Ltd. based in the United Kingdom. Doggett shares how he takes advantage of Wufoo’s massive form muscle power to strengthen their customers’ overall experience.
> Cheers, Jason!

Fiona climbing over a wooden fence

As an entrepreneur and small business owner, it’s important to streamline and maximize where I can. I started Muddy Plimsolls, Ltd. with my wife Fiona (that’s her above, training hard) and it’s been a thrill to watch the company grow into what it is today.

Our personal training firm specializes in outdoor fitness training and we’ve been in business since 2008. In our particular line of work, we pride ourselves in combining our, ahem, awesome fitness training alongside our absolutely brilliant customer service in the form of easy-to-use online payments and advance booking systems. This is where Wufoo comes in.

Wufoo forms live and work right alongside Muddy Plimsoll’s customer experience timeline. We start with initial enquiry forms. Either short ‘Call Back’ forms or forms that give leads the opportunity to tell us some more about themselves such as their fitness goals and when/where they would like to have their personal training sessions.

When a new client signs on, they then fill out our Physical Activity Readiness Questionnaire which includes medical questions that must be completed for insurance purposes.

After a new client has completed their first 28-day Training Plan with us, they get a *’How did we do?’ feedback form*. When three months pass, we then ask them to complete a *testimonial form*. And should a client wish to end their training, they receive another *review form about their reasons for leaving*.

The most powerful use of Wufoo for us has been in **collecting information from leads who contact us**. So we put quite a bit of thought into how to design those forms: they must be short enough to complete quickly but in-depth enough for us to know how to best serve this new (potential) customer.

Designing a Wufoo form really makes you think about how the customer is engaging with your company. Because the Theme Designer is so easy to use, we can split test forms to see how each client responds.

If you’re looking for a dynamic, intuitive and elegant way to organize and collect customer leads–implementing online forms are the way to go. Feel free to leave me comments or questions below if you’re looking for additional tips for your own business.

Want to learn more about Muddy Plimsolls, Ltd.? Check out their page here.

For even more tips on creating the best customer lead forms for your business, be sure to check out our Guides page.


  • As the admin of this website is working, no doubt very soon it will be well-known, due to its quality contents.

    Posted July 24th, 2015 by Jade Murphy.
  • Hi Kayte,
    I’ve visited your web site, it looks VERY nice and intuitive.
    could you pls detailed how was this web site created and how were you managed to integrate the wufoo forms into it ?

    Posted July 24th, 2015 by Erez.
  • HI! This was a very useful casestudy, thanks wufoo and muddy plimsolls.
    You could facilitate customers to book personal training sessions online, but you seem to have chosen to direct them towards the initial enquiry/call back forms instead.
    Once you have responded to these, can the customer then book online? Or do they then deal directly with an operative at muddy plimsolls, and if so would that be by phone or email or a combo?
    I ask because I am running a small business too, and have been looking to set up an online booking system for customers, because being the sole employee of my business (I am owner manager) I find taking bookings via phone or email takes up all my time, leaving me none for other key business areas. But maybe with the right initial data collected, I can collect bookings enquiries and deal with them in an allotted time slot in my work sessions, and not rely on an online booking system.
    However the other advantage of an online booking system, is that it leads seamlessly to the online payment system, as they pay for bookings upfront before they receive the service.
    Basically I am asking how you manage bookings as a company with a small team, and if wufoo (and zapier?) have a part to play.
    Plus you have not given your site a ‘members only’ bit so that ‘members’ can go and manage their bookings, or see their bookings history etc. Is introducing this part of a future growth plan, or do you feel that this is unnesc clutter and are just focusing on your core business of giving personal training, and/or maybe you feel that your customers don’t ask for / want this from you?
    Also I would be very grateful to know if your website is powered by WP, or another self publishing platform, or if it is a custom job.
    Thank you so very much! And I hope MP goes from strength to strength. I like the way it empowers people to use free services/facilities that are on their doorsteps but which have have been somewhat mysterious and inaccessible before, like outside gyms in parks. It also seems less about photoshopped physical perfection, than other gym sector brands, bit more down to earth, shall we say! !! And therefore tones nicely with us cool London types 😉

    Posted July 24th, 2015 by lucy granville.
  • Everyone needs a hug.a nice web site

    Posted July 24th, 2015 by inam.

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