Our Analytics tool is full of interesting statistics and percentages for your form, that you won’t find anywhere else. Ensure sure you’re making the most of these tools with this breakdown of the major pieces:
This records the number of times your form is loaded. Whether that’s directly through one of our provided links or an embedded form, we help you track the total number of views your form has. This comes in handy when comparing some of the other Analytics data. You can also adjust the timeframe for the view count. The available options allow you to look at the number of views in a single day, month, year, or the last 12 trailing months.
As one might expect, this is the amount of successful completed entries. Like Pageviews, you can also use different units of time to examine your collected entries. With Entries, we also provide some additional stats, beyond just the total number received in a given timeframe. You can also look at the number of entries received from various countries/regions (and cities), as well as by operating system and browser type. This gives you invaluable insight into where your users are coming from, and what sort of technology they use to access your forms. Additionally, we track some basic referrals, to give you a glimpse at which sources are providing the most completed entries. This can be particularly helpful if you have the same form (such as a signup or contact form) embedded on multiple pages, and you want to see which page is the most successful.
### Conversion Rate
Since the whole point of making a form is to collect data, why not track how efficient your forms are? The conversion rate we calculate is simply the number of submitted entries, divided by the total number of page views. This gives you an idea of how effective your form is at getting users to view, fill out, and complete an entry. A low conversion rate can be a good indication that you need to [make some tweaks](http://www.wufoo.com/2014/09/04/3-ways-to-make-sure-your-wufoo-surveys-arent-terrible/)
### Error Score
Error score is probably the most advanced of the analytics options. When an error, such as for field validation or blank Required fields, is triggered, these are counted towards the form’s error score. The total number of errors is divided by the number of successful submissions, to give the score for that particular timeframe. Similar to conversion rate, this measurement can be a signal that you might want to make some changes to your form. It can also lead to additional insights when you examine how error score changes over time. Maybe you find that your users tend to make more errors late at night, or on Friday afternoons, and you can use that information to adjust how and when you distribute or promote your forms.
### Average Time
Average time is pretty simple, just tracking the amount of time each entry takes from page load to submission, and then computing the average for all collected entries. Depending on your goals, you may want users to fill out the form as quickly as possible (to avoid them getting distracted, and hurting conversion) or it may be better for users to take their time (if you have particularly complex question, and you want to avoid mistakes). Average entry time can help you to address any misalignment, and apply some quick fixes, like [adjusting your field alignment](http://www.wufoo.com/2014/11/04/when-to-use-top-right-and-left-aligned-field-labels/)
Don’t be shy. Let Michael know if you have questions below and check out our Guides page for even more handy tips and tricks!