Hey, hey, hey digital monsters! Over the weekend, we pushed out our second major redesign of the Wufoo website. There’s still a few pages that need to be converted to the new look, but we thought it would be okay to share what we have so far. You can get a good feel for the bright and shiny from our homepage and by exploring most of the links from there.
In addition to updating the aesthetic to a more contemporary look (our little login t-rex got a nice upgrade!), the new design gives us a lot more flexibility to experiment with how we visually communicate the value of Wufoo to our newest users and fans. The foundation actually sits on top of a pretty cool responsive grid system that we designed in house, which means it should look pretty good on whatever screen is front of you. And don’t worry, while we did pack it with a ton of HTML5 and CSS3 goodness, we want you to know that increased clarity was our primary objective. Here’s a few of the things we did towards that goal:
- Built a modular slideshow system to communicate news and features much easier on any landing page.
- Designed a sticky table of contents to help users deep link and navigate the content on any landing page.
- We put our new promotional video at center stage on the home and features pages.
- Revamped our Features page away from being checklist oriented and focus on highlighting how our UI benefits users directly in plain English.
Try the Form Builder Demo!
One of the new toys that comes with this redesign is the ability to play with Wufoo’s Form Builder without having to create an account. Now, you can play around with or show off how easy it is to use Wufoo without having to login or fill out a bunch of registration fields. And if you like what you see, you can easily save the work and we’ll guide you into account creation when you’re ready.
Since we’ve always been dedicated to good type design around here (our last design actually featured a font we heavily customized that’s no longer in production and therefore was unique only to our site), we were delighted to be able to use one of our favorite integration parters, Typekit, to help deliver the typographic magic. One of the nice side effects of this change is we’re not communicating text in images anymore, which is going to make it a lot easier for us to finish up our international versions of Wufoo that we’ve been furiously putting the final touches on.
Think of it as a Preview
Currently, the redesign is limited to just the marketing stuff on the site, so you won’t see anything new when you login…yet. But I want you to know that we’re definitely planning to migrate both the feel and a lot of the lessons we learned over to the application side of things in the near future. Until then, we’ll be rolling out this bad boy to our other marketing pages, blog and documentation over the next few weeks. We’re really proud of new look and hope you guys enjoy all the little touches we put into it. Please do look around and let us know what you think.