The Features

Here's what Wufoo can do for you.

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Screenshot of Wufoo Form Builder

Intuitive Drag 'n Drop

If you've ever used a desktop database app, then you're familiar with complexity. If you've ever hired a developer to make a form for you, then you're familiar with delays and communication barriers. Wufoo's Form Builder provides the tools for anyone to easily drag and drop an amazing form in just a few short minutes. Whether you're a secretary or the resident IT ninja, we can help you collect data without writing a single line of code.


Your Own Look

We're not interested in helping you create forms that just do their job. That would never be good enough for us. Our goal is to help you create some of the most beautiful and elegant forms on the web.

Our Theme Designer can help you create stunning themes to match your organization's identity and apply them to your payment forms, reports and invoices. You can easily use your own logo and colors or pick a professionally designed palette from our Theme Gallery.

Screenshot of Wufoo Theme Designer

Screenshot of Wufoo Code Manager

Easy to Embed

Wufoo's Code Manager provides a number of copy-and-paste code snippets to help you embed your form into your web site, blog post, email newsletter or Facebook page. Additionally, if you want to only use Wufoo to design your forms, we provide convenient zip files of the HTML and CSS code so you can hook it up to your own database.


Keep Your Data Clean

When you design a form with Wufoo, we'll automatically build the database and validation scripts needed to make sure the data you're collecting will be nice and tidy. You can make any field required and we'll take care of actions like making sure emails are properly formatted or the number of words you require are met. Plus, we show all our errors in easy to understand prompts to help keep your conversion rates high.

Screenshot of Wufoo Validation

Screenshot of Wufoo Rule Builder

Logic & Branching

The Rule Builder allows you to create dynamic forms that will follow logic that you've specified to perform certain actions like showing and hiding fields, skipping certain pages or emailing specific individuals based on the selections the user makes while filling out your Wufoo forms.

Rules are really easy to understand in Wufoo. Our Rule Builder was designed to make adding and understanding the logic you want to apply to your forms as easy as creating sentences.


Instant Notifications

Your teams and businesses depend on the ability to react quickly to the leads and registrations gathered from your web site. With a Wufoo powered form, you can easily get real time updates about the data being collected from your users right into your favorite web applications.

Wufoo provides a number of ways to deliver live updates about new payments and transactions processed by your form. In addition to dynamic reports that you can customize yourself, you can have Wufoo send you emails, text messages or even a secure RSS feed to keep you updated on the money rolling in the door.

Screenshot of Wufoo Integrations

Screenshot of Wufoo Report Builder

Payments Done Right

Wufoo's payment integration features allow you to easily process credit cards from your users after gathering information from them through a Wufoo powered form. In just a few minutes, you can be accepting payments, donations and online orders without having to write a single line of code.

Wufoo is integrated with some of the most popular payment providers on the Internet to give you the flexibility to process credit cards with the solution of your choice. If you've got an account with Stripe, PayPal, Braintree, Authorize.Net, Chargify, USA ePay or FreshBooks you can start collecting online orders without having to fuss with complicated APIs and documentation.

Our payment features are fairly comprehensive as well. If you need to create coupon codes, or generate custom invoices or use Chargify to handle recurring billing, we've got you covered.


1-2-3 Payment Setup

Wufoo's payment settings interface makes it easy for anyone to start making money with a Wufoo powered form within minutes. After designing your form or choosing a template from our gallery, you can quickly assign prices to the choices and selections a user makes on your form. You'll be amazed how quickly we made generating revenue with just a few simple clicks.

Screenshot of Wufoo Payment Settings

Screenshot of Wufoo Report Builder

Understand Your Data

We provide a powerful Report Builder to help you create dynamic visualizations made up of your own graphs, charts and key metrics. Our Report Builder allows you to design your reports using 5 types of widgets (Graphs, Charts, Numbers, Text and Datagrids) that you can easily add, mix and match in your reports.

If you're using our Payment Integration features, you can easily see how your payment forms are performing by tracking their views, submissions and conversion rates. After designing your report, you can then make them public for all the world to see or password protect them for trusted eyes only.


User Management

Specifically, User Management allows for multiple email addresses to log in to the same account. Each email address, or user, can be assigned Create, View and Edit permissions on Forms, Themes and Reports.

Whether it's small businesses wanting individual logins for each user, large companies hoping to separate their account by divisions, or design shops looking for an easier way to set up an account to each of their clients — everyone had a need for User Management.

Screenshot of Wufoo User Management

Screenshot of Wufoo Analytics

Advanced Analytics

In addition to helping you collect information from your users, we also provide some really nice data on the performance of your forms as well. For every form, we provide detailed form analytics on pageviews, conversion rates, error rates and submission times to help you understand at a deep level how your forms are performing by region and platform.

Additionally, since we're tracking this data over time, you can easily see how changes to your form affect your conversion rates. We believe information is power and with all this data collected automatically for every form, we think our analytics will help you be the Hulk Hogan of your organization.


Over 300 Templates & Themes

While Wufoo makes it easy to build most forms in a few minutes, it's often not necessary to build your form completely from scratch. Our collection of pre-made templates and themes have been downloaded and installed over 5,000,000 times by our users and developers.

Also, we've developed a number of fancy color analyzing features in Wufoo to make sure your graphs, tables and reports always look great regardless of the colors you've picked for your themes. So don't worry if you have trouble picking out which colors look great with maroon. We've got you covered.

Screenshot of Wufoo Form Gallery

Screenshot of Wufoo Smart Captcha

Smart Captcha

In an effort to balance the needs of our users who want to insure the integrity of their data with our desire to promote best practices for high converting forms, we implemented a smart captcha system in Wufoo that tries to automatically detect abusive behavior and only show a captcha test in those situations. Here's a video screencast we made to show off the feature in action.


Collect Files & Attachments

With our File Upload Field, you can have your users upload documents, photos and other media along with the other data you collect from them via your Wufoo form. This makes it really convenient to ask for screenshots on a Customer Support Form or accept resumes in PDF or Word on an Employment Application form. The possibilities are endless when you can easily accept and store files from your users.

Screenshot of Wufoo File Upload Chart

Screenshot of Wufoo Export Options

Export Your Data

Because it's your data, we believe you have the right to take it with you. Our intuitive filtering controls makes it easy to sort and filter your entries down to the essentials and if you're a statistics power user, we allow you to quickly export your collected information to Excel, CSV and Tab Delimited formats so you can import your data into your favorite spreadsheet number cruncher.


Fun & Flexible

Just because you're working with forms and data, doesn't mean you have to do it without personality and style. Gathering information from your users is exciting, why shouldn't your tools be exciting too? Wufoo is filled with lots of little details to keep a smile on your face.

Additionally, we do everything we can to make it easy to incorporate Wufoo into your organization's workflow. From our Account Manager, you can quickly upgrade or downgrade with a single click according to your data collection needs and easily forward copies of invoices from our app to your favorite billing department. Trust us, your accountants will love it.

Screenshot of Wufoo Account Manager


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