They don’t call it ‘Holiday Season’ for nothing, right? Halloween is already gone–I totally nailed my ‘The Dude from The Big Lebowski’ costume, by the way–but the festivities keep coming and they won’t stop for a full two months (or three if you are one of the lucky kids who gets gifts on Three Kings Day on Jan. 6).
During these hectic holidays, we know that you and your customers are constantly on the go. As our digital lives have become more mobile and social, it’s crucial to know how to connect with your audience and listen to your customers on all platforms to keep them closely connected to your brand.
For example, with our freshly redesigned mobile experience, you can keep an eye on your incoming responses from your smartphone while you hold a glass of punch in your other hand!
To help you out, we thought we’d bring you some holiday cheer by sharing some great tips to keep your customers engaged with Wufoo’s help!
- Share your web forms on social channels
Your customers may not have a lot of time, but they recognize value when they see it. With Wufoo, you can take your online forms to the most popular social platforms in a few clicks. From there, you can start talking to your target market directly and find out more about their holiday needs, plans, and even budgets.
While your customers scroll through Auntie Ada’s holiday pics on Facebook or Uncle Pedro’s online greeting cards on Twitter… Kapow! Suddenly they see your form and now you’ve got a new order for one of your custom felted holiday wreaths! Here’s a simple tutorial on how to share your form on Facebook, Twitter, LinkedIn, and other platforms so you can boost those sales.
- Take full advantage of our email integrations
Granted: A snazzy “Ho Ho Ho” holiday sweater is tops, but after that, customer feedback is pretty much the greatest gift you can receive this season.
If you want your customers to tell you what they think about your brand, you need to create an easy way for them to give you feedback. Reach out to them with a nurture email campaign. You can trigger personalized emails (and follow ups) with any of our many email marketing integrations.
And remember those web forms you shared on social media? When you collect customer feedback through those online forms, their contact info can be added automatically to an email list on MailChimp, Campaign Monitor, and others.
Check out the following video to see how to setup a MailChimp integration.
- Personalize your engagement strategy
When we talk about engagement, personalization is key. Wufoo can help you automate your campaigns using the information you collect in your forms.
For example, if you were on Santa Claus’ marketing team you could set up customized content for the nice kids and a different offering for the naughty ones… with how-tos and tips to remember to be nice next year!
There’s another tool you can use to make your customers feel special: Our Theme Designer. You can personalize your forms with your own logo, typography, backgrounds, and even advanced CSS. Check out this video to see how.
- Throw in a coupon code for your hardcore fans
One of the features our customers love the most is the capability to receive payments through a Wufoo form, thanks to partners like PayPal, Stripe, and Authorize.Net. Once you’ve nurtured your customers, targeted them with customized content, and you’ve identified the most engaged folks - how about giving a few of them a discount to keep them happy as they are processing a payment and possibly turn them into your promoters and advocates?
Use Wufoo’s Rule Builder to create a special coupon code that you can add to your forms and run sales through the holiday season! Watch this video to see how.
- Tie it all together by analyzing your data with Wufoo’s Report Builder
Once you’ve collected your customers’ opinions and information through social marketing channels, go straight to our Report Builder to analyze your results. Reports allow you to display your data visually, to get a clear picture of what the trends are. Plus, you can share the results with others!
Using this nifty tool, Santa’s marketing team can easily sort out the naughty kids from the nice ones. There’s no escape, so be nice!
Once you’ve created a few reports, you can manage all of them under the Report Manager. See how it works here:
Now you have 5 useful tips to keep your customers engaged during the hectic holiday season. Make sure to keep these tips in your back pocket to have a successful end of the year! Happy form building!