The Wufoo Blog

Archive of Case Study

How 4 Wufoo Users Save Time with Zapier Workflows

By Carlin Sack · October 19th, 2016

The real power of Wufoo lies in the information you capture. What if you could connect that data to the other tools in your arsenal?

By using Wufoo with Zapier, you can create automated workflows between Wufoo and 500+ complimentary apps, such as these:

Wufoo Zapier image 2

So instead of manually triggering an onboarding email sequence to a new lead, for example, a Zapier integration could automatically create a new MailChimp subscriber using data from your form and kick off an email sequence to your customer.

Here are a few ways Wufoo users rely on Zapier to automate their workflows and get even more done.

Capture Inbound Leads

If you’re capturing leads through a Wufoo form on your website, you can create a Zap to automatically add that lead to your CRM as a contact once they submit the form. Home insulation company Alexander Watson relies on a Wufoo form to get essential client information to their CRM platform, Infusionsoft.

Wufoo Zapier image 3

“This Zap means that our staff members no longer have to manually enter in client info, which eliminates a heap of data entry errors,” insulation specialist Jeremy Watson says.

Wufoo Zapier image 4

Close More Sales

Capturing lead information with Wufoo is a great way to quickly get customers into your pipeline so you can close more deals. Zapier can automatically add those form responses to your CRM.

For example, Steve Gumm, marketing executive at online postgraduate program Diploma MSc, uses Wufoo to capture leads online. A Zap connects Wufoo to Pipedrive and creates deals in Pipedrive, saving the team tons of time.

Wufoo Zapier image 5

“The Zap is extremely valuable to us as it considerably saves us manual data entry,” Gumm says. “Previously, we had one member of the team manually inputting data for the majority of their role. This process is no longer required, thanks to Zaps.”

Fitness company Project Warrior uses a Zap to make sure action is taken on new client leads while they’re still hot. New clients who sign up by filling out a Wufoo form have their initial consultation scheduled with a Zap.

“Once the client completes the application in Wufoo, Zapier creates the contact in Infusionsoft and applies a ‘hot lead’ tag to it,” owner Kyle Genner says. “The contact is then sent an SMS from TextLocal encouraging them to book a call to go over their application and sign up. If they don’t book a call, they are then sent a series of follow-up emails via Infusionsoft. All of these apps help to build our brand authority and automate what would otherwise be a very time-consuming and expensive process.”

Wufoo Zapier image 6

Encourage Repeat Customers

Once your leads turn into customers and buy your product, there’s a new place to focus your team’s efforts: Get those users set up with your offering and make sure they are happy with it. You can set up Zaps such as this one to help you manage that process, too:

For example, Morgan Oberg, tutor at adult education company Sensus, relies on Todoist to help him fulfill customer orders. Whenever a customer places an order via a Wufoo form, a Zap creates a Todoist task that reminds him to package and send the order. Plus, the Zap prints the shipping label via Google Cloud Print and updates the customer’s information in email marketing tool MailChimp.

Wufoo Zapier image 7

“When somebody makes an order, I have Zapier send the info to Todoist so I can remember what to do,” Oberg says. “In order not to market things to my customers that they have already ordered, I send the order info to MailChimp.”

It’s easy to automate the tedious tasks in your workflow with Wufoo and Zapier. Zapier integrates with 500+ apps so you can spend your time on the tasks that matter most.

Do you use Wufoo and Zapier in a unique way that we didn’t cover in this post? Share your secret sauce in the comments below!

Top academic templates for educators

By Nicola Plate · August 3rd, 2016

Education templates Fall is just around the corner and you know what that means, form fans. Yep—-it’s back to school season! We’re big supporters of all things academics at Wufoo and if we can make your lives as educators a little bit easier? Well, then A pluses for everyone because that’s our goal.

And as just a small token of our huge gratitude to all of you, we’ve compiled a shortlist of top educational templates designed to make your life in the classroom easier.

So get this—there are over 300 templates that you can pick from. And now that our Template Gallery is totally revamped and lovely to look at, that’s the best place to go when you’re just starting out.

We don’t doubt your form-building skills, but we know sometimes you’re in a hurry and need forms fast. With these templates, we’ve covered the first few steps, so you can do just that and get back to teaching.


Grades. It’s one of the few unchanging things about at teacher’s working life. You need to keep track of how everyone’s doing and this can sometimes mean a lot of busywork.

Rather than (gasp!) writing down grades into an actual gradebook or entering them into Excel, why not go with an online form instead? This will save you time and allow for easy filtering and tracking of the data once it’s in the Entry Manager.

Emergency Contact Info

Emergencies sometimes happen. And when they do, you want to be prepared. This template has pre-made fields for names, email, phone, address, and just about everything you’ll need to contact a guardian in the event of an emergency.

Pop Quizzes

Save on some paper by giving all your quizzes online. These are quick, fast, and your students can’t pretend the dog ate their homework.

Now, you might be thinking that these particular templates seem more suited for elementary, middle, and high school…but that’s not all we have available so no worries. For the college and upper level educators out there, here are a few templates to make your classroom life feel less hectic.

Seminar Scheduling

Any college will have some great guest lectures and seminars, but since they’re not part of the standard curriculum, you’ll definitely want to document all of them. This will help keep track of all your visiting profs giving those awesome seminars.

Change of Major

Don’t know about you but changing majors in college happened pretty frequently so it would’ve been nice to have a quick and easy online form to do that in a snap. Well? Try this out and we bet your students will thank you (and the Admissions department too).

College Application

We know the school year may just be beginning for most students, but for those high school seniors planning ahead, college application time will come around sooner than about time for those college applications. Paper applications just aren’t the way to go anymore. They take a long time, they might get lost in the mail, etc. Online applications are super fast, they’re a cinch to evaluate and help keep things organized.

And there you have it, dear educators. Hours of work saved by using templates. Spiff it up with one of our themes and then be sure to clear some space on your desk—you’re about to get a ton of apples from some happy students.

Questions for Nicola? Let her know in the Comments below, we check daily!

How to Use Forms for Effective Project Management

By Kayte Korwitts · May 12th, 2016

It’s been a bit since we’ve featured one of our rad (do people still say that?) customers on the blog here. Sharing use case stories are not only the best ways for us to spotlight your rad-ness but we believe it’s also just a great way to get tips from your fellow form fun people.

You’re not alone out there. And no matter what industry or field you work in, online forms can help. So why not help each other out? Read up on how a market research firm relied on us to streamline and smooth out some projects with a pretty specific focus.

Then send us your story. Leave a comment or tweet at us. We’d love to hear from you.

And now—give a warm welcome to Joanna Jones of InterQ Research.

Wufoo InterQHere at InterQ, we’re in the business of doing qualitative and quantitative research.

Qual-what? Ah, excuse our jargon.

Basically, we conduct focus groups, interview customers/potential customers, and even do a little UX work that includes biometrics and customer journey mapping.

Essentially, we’re in the business of people-to-people research. We help companies refine their products before they launch them, and we work with existing companies to improve their brands, marketing, and products.

Focus groups are an especially popular methodology that we use, and recently, we had a project that required an upfront questionnaire before we could assemble the focus groups. Naturally, we turned to Wufoo to help us out. Here’s how their super-easy-to-use forms totally enhanced our project and made it much more awesome.

Web Site Visitor Survey

We were going to be discussing a website for a focus group project in order to help our client enhance all sorts of things—content, flow, navigation and so on. We ran into a bit of a sticky issue however: We needed to make sure that all of the focus group participants (64 of them, broken into 8 groups of 8) were familiar with the site before we had our group discussion. How to do this? How to do this??

We thought and thought about it. And then we settled on a brilliant plan.

Brilliant plan below

Long story short—we decided to launch a brief survey that we’d send to the focus group participants prior to the actual groups. By asking the participants to answer specific questions about the website, we’d be able to ensure that they were familiar with the content before we assembled everyone and got their feedback. We called it homework. But, like, the fun kind.

So full disclosure: Here at InterQ, we’re pretty rad (yes, people do still use rad) at doing qualitative research, but we’re not so rad at writing code. Actually, it’s downright intimidating. But no worries. Wufoo has pre-made templates that we could choose from for our homework exercise.

The Web Site Visitor Survey was perfect for our purposes. Check it out.

Wufoo InterQ

As mentioned, we’re not savvy when it comes to writing code or programming. Fortunately, Wufoo’s forms make it super easy with their drag ’n drop functionality. We chose the form, and then we were able to easily customize it based on our specific survey needs. We asked people to go to the website, and then we had them fill in specific questions (both multiple choice and open-ended) to ensure that they actually spent time poking around the site. At the end, we dropped in an Email and Name section to help us track who had filled out the form:


Putting it all together: Analyzing the results

Prior to conducting the focus groups, we needed to keep track of who had filled out the homework assignment, and, as a bonus, we were able to learn a bit more about each participant by reading through their responses. Wufoo’s Reporting Manager feature made this super handy:

Wufoo InterQ

In the Report Manager, we could go in and get detailed views of not only the answers to the survey questions, but we could also see where people lived by region, what kinds of software they used to fill it out, and how many responses we were getting by day. We then exported the data to a spreadsheet to make it easy to share and analyze amongst our team.

Wufoo InterQ

So easy. SO easy.

Wufoo’s Form Gallery, Drag ‘n Drop functionality, and Report features took a huge burden off of our project management logistics. We were able to develop our focus group homework assignment surveys in a short period of time, direct participants to the survey through a link, and analyze the results with just a few clicks.

By setting up the survey process through Wufoo, we ensured that all 64 of our focus group participants visited the website we were discussing for the project. All this enabled us to have a fruitful, productive set of focus groups that yielded transformative insights for our client.

Need qualitative research done? Check out InterQ’s website page to learn more about their work and process.

How to Build a Strappin’ Business with Forms

By Kayte Korwitts · January 8th, 2016

“You’ve always been there.”

Now what business owner wouldn’t want to hear that from their customers on a daily basis, right? Well, we feel incredibly lucky to have customers who not only feel that way but tell us too. Please welcome Built With Bootstrap (BWB) to the blog—an online showcase of sites, apps and tools built with/for and on Bootstrap.

Based in London, Simon Hamp, trusty web developer extraordinaire at BWB stops by the blog for a quick chat ‘n share.

Hello, Simon!

I’m serious when I say that Wufoo has always been there. We can’t even remember what life was like before Wufoo in fact. For over three years, online forms have been an integral part of operations.

I built BWB in an afternoon way back in 2011 just after the public launch of Bootstrap (then known as Twitter Bootstrap). We got featured on the official Bootstrap docs, leapt up onto the first page of Hacker News and got cemented into the community.

Who the heck are ya?

Simon HampBuilt With Bootstrap is the biggest collection of sites built with the world-famous Bootstrap front-end framework. Thousands of sites have been submitted and hundreds of designers and developers return every day to check out the latest sites for inspiration and to find new tools and services.

How the heck do you use Wufoo?

So our first form was a survey to gauge designers and developers reactions to Bootstrap as a framework. This continues to be interesting, but as far as I know, no one has really done much with this data.

The most important forms for BWB on Wufoo were developed for our Featured Listings. This allows us to easily integrate payments and other parts of the process. What does this mean? Automation, automation, automation. A massive win for me personally as I still have a day job to do, hah.

How the heck have we changed the way you do business?

It’s drastically improved it. In the early days, people were submitting featured posts and I was manually going through our queue and hand-delivering a PayPal money request. A lot of these fell by the wayside.

With Wufoo, folks have a more direct payment experience and it’s clearer what we’re offering and how much it costs.

Integrations with our other key tools, like Campaign Monitor, have been essential too.

Enough with the ‘heck’ - favorite Wufoo experience?

When I first started getting people paying me through a form that only took me a few minutes to set up…that’s incredibly powerful.

We couldn’t agree more. It’s an incredibly powerful feeling for us to be able to provide the tools our customers need to keep their businesses running the way they want. Happy customers means happy dinos here at Wufoo.

Cheers! To learn more about Built With Bootstrap, visit them here.

And of course, don’t forget to check out the Guides page for even more tips, tricks and best practices using Wufoo.

How to Drive Customer Growth (and More) Beautifully with Wufoo

By Kayte Korwitts · December 2nd, 2015

We’ve talked about Wufoo weddings before here on the blog. So it gives us a thrill to bring a little love back into the air (yeah yeah, we know Valentine’s Day is still a few months away) but from a different perspective—the wedding photographer’s!

In our latest customer spotlight, we have Matt Badenoch of Matt Badenoch Photography, here to talk about how he uses forms to both maximize his customer base and minimize unnecessary communication time and more.

Welcome, Matt!

As a moment capturing, storytelling wedding photographer, I love the diverse, cultural melting pot that is London. Being a part of incredible life stories each week is what makes wedding photography the best job in the world. My business is very relationship based and not only do I strive to provide my clients with amazing photos but I also want to deliver an awesome experience. I’m always looking for ways to streamline existing workflows and processes. This frees up more time to focus on growth—booking additional clients faster and increasing value to my existing clients.

Here are some of the features and methods that I rely on in Wufoo to accomplish some of my business goals—you can too!

Matt Badenach PhotographyContact Form

This is the first point of communication with the majority of my clients so a really important one. The customization options available allow me to create engaging and professional looking forms that can be integrated seamlessly into my website.

Brand consistency—a crucial requirement for any business, large or small—is also possible with the customization options. Also a great place to find out how my couples discovered me. This also lets me calculate the ROI on my marketing activities. The Report Builder makes this a cinch to do.


I’m always educating my couples on the wedding photographer industry as most have no prior experience. As a result, I developed a detailed FAQ page. The primary goal of my website is to get potential clients to contact me. I’ve embedded a short form entitled ‘Still have any questions?’ on the FAQs form, encouraging couples to reach out. The Wufoo form is perfect for this.


There’s a lot of information I need to get from my couples before their wedding day (different addresses, timings, group shots they want, sensitivities I need to know about etc). This used to involve tons of back-and-forth emails. Which of course meant that sometimes information would fall through the cracks or get missed. Now I send them two forms (one at time of booking and the second form one before the wedding date). It’s a better user experience for my couples, saves me loads of time and the best bit, when I need to access the information the day before the wedding? It’s all there in one place.

Matt Badenach contact form


Another important part of the wedding—timing. Using the ‘preferred value’ option I can easily let my couples know what their wedding photo timeline will look like. At the same time, this lets them provide details unique to their wedding.


Hugely important for any business especially one like mine focused as much it is on excellent customer service. The Five Star Rating System is fantastic for getting feedback from my clients. And even better—it only takes them a matter of seconds to complete.

Wufoo forms are now integrated into 80% of my client’s communications. Balancing up to 50 clients all at different stages of their customer cycle…there’s always a risk of information falling through the gaps. Online forms drastically reduce the chances of this happening. My customers’ experience filling out my forms is at once smooth, effortless and the interface is clean and elegant.

And seriously, with the time saved on my end, I’m able to spend more valuable time on my marketing efforts, figure out other ways to increase my customer base and you know in the evenings, I can hang with my friends and family!

Getting hitched? Be sure to check out Matt’s page here if you’re looking for swell photographer to capture your special moments and let us know if you have any questions below!

Capturing Customer Leads Like a Pro

By Kayte Korwitts · July 24th, 2015

It’s warm out there, form fans. And when warm weather hits, a bunch of us here at Wufoo, try our best to avoid the snacks and burn off those winter calories. So it’s totally appropriate that our latest use case is focused on just that—fitness. And yes, the fitness of your forms plays a part here.

Please welcome Jason Doggett, co-founder and director of the London-based personal fitness business, Muddy Plimsolls, Ltd. based in the United Kingdom. Doggett shares how he takes advantage of Wufoo’s massive form muscle power to strengthen their customers’ overall experience.

Cheers, Jason!

As an entrepreneur and small business owner, it’s important to streamline and maximize where I can. I started Muddy Plimsolls, Ltd. with my wife Fiona (that’s her above, training hard) and it’s been a thrill to watch the company grow into what it is today.

Our personal training firm specializes in outdoor fitness training and we’ve been in business since 2008. In our particular line of work, we pride ourselves in combining our, ahem, awesome fitness training alongside our absolutely brilliant customer service in the form of easy-to-use online payments and advance booking systems. This is where Wufoo comes in.

Wufoo forms live and work right alongside Muddy Plimsoll’s customer experience timeline. We start with initial enquiry forms. Either short ‘Call Back’ forms or forms that give leads the opportunity to tell us some more about themselves such as their fitness goals and when/where they would like to have their personal training sessions.

When a new client signs on, they then fill out our Physical Activity Readiness Questionnaire which includes medical questions that must be completed for insurance purposes.

After a new client has completed their first 28-day Training Plan with us, they get a ‘How did we do?’ feedback form. When three months pass, we then ask them to complete a testimonial form. And should a client wish to end their training, they receive another review form about their reasons for leaving.

The most powerful use of Wufoo for us has been in collecting information from leads who contact us. So we put quite a bit of thought into how to design those forms: they must be short enough to complete quickly but in-depth enough for us to know how to best serve this new (potential) customer.

Designing a Wufoo form really makes you think about how the customer is engaging with your company. Because the Theme Designer is so easy to use, we can split test forms to see how each client responds.

If you’re looking for a dynamic, intuitive and elegant way to organize and collect customer leads—implementing online forms are the way to go. Feel free to leave me comments or questions below if you’re looking for additional tips for your own business.

Want to learn more about Muddy Plimsolls, Ltd.? Check out their page here.

For even more tips on creating the best customer lead forms for your business, be sure to check out our Guides page.

Top 5 Event Registration Form Templates!

By Johan Lieu · June 30th, 2015

We’re right at the beginning of summer (at least here in the Northern Hemisphere, Southern Hemisphere we see you) and the thing that I think of when someone mentions summer is events. Lots and lots of events. And if you’re running or hosting an event, now’s the best time to use Wufoo. Let’s do a quick run down of the top five most popular events and registration form templates and see which one works for you.

1. Workshop Registration

If your company or organization is hosting a workshop to help employees or even customers learn, this is where your train gets off. The Workshop Registration template is the single most popular event and registration template we’ve got. It’s a perfect starting off point for ensuring you receive the most relevant, accurate and current information from your attendees. It has all the staples like name, contact info and food preferences. Bonus because it’s also fully customizable for whatever your workshop needs are so you can include things like preferred breakout sessions, tracks and other things relevant to your unique event.

2. Event Registration Form

Not surprisingly, our second most popular template is the aptly named Event Registration Form. If your event doesn’t quite fit into the confines of the other templates on this list, start with this one and customize, customize, customize. While the sample event in our form template skews a bit more to the nerdy end of the spectrum than most, you’ll find that it serves as a great starting point for your own event.

3. Retreat Registration

The Retreat Registration is the perfect form if you’re hosting say, a team offsite. Your employees can indicate if they’re planning to attend or not, when they’ll arrive, when they’ll leave and if they’re going to be sharing a room or riding solo. It sure as heck beats coordinating all of this via email with each employee, eh?

4. College Application

Our fourth most popular form template is our College Application form. Pretty self-explanatory, this form allows potential students to submit information needed during the college application process in one place. There’s no need for paper applications and you can even use our file upload feature to allow applicants the ability to attach their personal essay for review. This form is also customizable to allow for applications for college classes and other groups. Super cool.

5. Conference Registration Form

The difference between a workshop and a conference? Scale. Conferences are big, big, BIG and they usually require purchase of an event ticker. Using our Conference Registration Form and coupled with any number of our payments partners like Stripe, PayPal, or Authorize.Net, you’ll be able to sell event tickets for your company’s next conference.

BONUS: Event Planner

This event form template is a bit different than the others but that doesn’t mean it’s any less important and useful. The Event Planner form template helps people who are running events coordinate with coworkers to plan and organize an event before the registration process has even started. It’s the perfect way to make sure everyone participates in the planning process and that no detail goes unnoticed. Planning your next event? You should start here.

Do you use Wufoo for your events? Have some tips? Share below!

Stretch and Flex Your Forms: How a Yoga Studio De-Stresses with Wufoo

By Kayte Korwitts · March 17th, 2015

We gave out a shout and you listened. Featuring your fine work in forms has been a goal of ours recently and with a little tweet help, we’ve gotten to learn even more about the many different (and cool!) ways you guys use Wufoo.

Without further ado, let us introduce you to Amy Ballinger, owner of Moksha Yoga Hamilton in Ontario, Canada. Amy’s business goal is centered around de-stressing, strengthening and calming the minds and bodies of her clients. And you know what, we can relate. Our forms are designed to do the same for our customer base as well—with less sweat on our ends though.

The floor’s all yours, Amy.

Having the right systems in place

As the owner of a yoga studio that is part of a collective of hot yoga studios called Moksha Yoga in Canada and Modo Yoga in the United States, I used to think that owning a studio meant that you could do yoga all day. Now I know that creating a space for people to let go of their stress means that the behind-the-scenes things need to run really smoothly. Over the four years that this studio has been open, Moksha Yoga Hamilton has developed into a space that welcomes more than 200 people every day, a vibrant community of people all working to reduce stress and create more peace in their lives. The studio space, and all the admin and operations work it takes to run it, need to run smoothly and with ease to create the sense of peace and relaxation people get the minute that they walk through our doors.

I’m a big believer that being organized for your staff and having systems in place for them to use reduces work stress while also fulfilling the needs of the studio. When people can follow a clear list of steps or a checklist, they know exactly what they need to do and how to do it, and this allows for them to be a lot more peaceful and present with our clients. They are never scrambling around or feeling panicked trying to figure out what to do.

Streamlining operations, setting expectations

I use Wufoo mainly to streamline the studio’s operations, set expectations, provide access to more detailed information, collect orders and gather feedback. Pretty much anything I can turn into a Wufoo form, I do. I would say that I am known for my Wufoo obsession! A few examples for you:

Checklists: Step-by-step lists of things that need to be done (ie. what to do when you open the studio in the morning: turn off the alarm, adjust the heat settings, fold the towels in the dryer, etc, etc)

Feedback: We use feedback forms that we have created in Wufoo to give clients the opportunity to give feedback about their experience in the studio, Teachers to give feedback to one another on how to improve their classes, and front desk staff to give feedback about their shift (ie. if they had any issues with the cash out, the highlight of their shift, any questions, etc). Not only that, all of my other forms (like checklists) include space for people to share their feedback, ideas for improvement, any challenges encountered, etc. This is helpful for me to continuously improve the way we do things and to address any difficulties.

Reports: We use the forms as incidents reports to keep track of notable situations at the studio or things that require client follow-up.

Manuals/Guidelines: This is a big one for me and where my love for Wufoo really deepened. I learned how to make hyperlinks in forms and I use them to connect to specific notes in Google docs or Evernote with more information.

For example, I can have something in a form that says ‘adjust the heat settings’ as a hyperlink, and if the person isn’t sure how to do this, they can click and the step-by-step instructions of how exactly to adjust the heat pops up. This way I can streamline the Wufoo form (so that it isn’t information overload), but any time the person using the form needs more info, it’s right there without them having to search. This is also great to link to troubleshooting steps.

Inventory: We use Wufoo forms for things like cleaning supply checklists to run through and make note of anything we need more of. Then I can access the email from my phone when I’m out picking up more supplies.

Order Forms: My latest addition to my roster of forms was a food order form for an event we did with a local juice bar. I took advantage of the awesome reporting features and created not only a form for people to fill out to submit their food order, but a report that tracked the exact total of each item that the juice bar needed to make. I provided them with direct access to the reports with the totals for each day and they delivered the food. It worked really well.

Forms as rite of passage

EVERYONE uses Wufoo here. Haha…But seriously. Everyone. From every teacher, desk staff, volunteer cleaner to client. It’s almost like a rite of passage to Savasana at MYH. I’m a big believer that good systems lead to a relaxed environment. I used to worry that things like systems and checklists would make the studio seem ‘corporate’, but now I realize that that is what makes the studio feel so good. Staff and teachers have the ability to be really calm, present and engaged with clients when they’re not feeling frantic over figuring out what to do and how to do it. Having information and clear steps at their fingertips also helps to ensure that everything gets done that the studio needs to look, feel and operate at its best.

Don’t forget to Zapify!

I’m appreciative that this business exists, that it’s affordable and that it has the same fun and silly vibe that we have at the studio. It shows me that offering a great service doesn’t necessarily mean that it’s dry and corporate, or come at the cost of the vibe. I mean, how can anything be super ‘corporate’ when the profile avatars look like they do and when you go to login and it says “RAWRR”. Even the bottom of this form says “Zapify!!” when it could just say “submit”. Man, I love you guys.

Amy—we feel the love too, right back at ya. And namaste, everyone.

For more information on Moksha Yoga Hamilton, please visit their super chill site here.

Forms in Action on Campus: How John Carroll University Uses Wufoo

By Kayte Korwitts · March 4th, 2015

It’s no surprise that we love you, dear customers and form fans. Yep, that’s right: L-O-V-E. And we really love the opportunity to showcase the important work that you do.

We’re here to make your lives easier and the more we get to learn about all of the different ways that Wufoo can be used, the more we get to do just that.

So we want you to have your blog moment in the sun. Have an awesome use case of your own you’d like to share with our readers? Fill out our form here and we’ll reach out.

Now back to our regular programming. Let’s put our school pants on, shall we? Please welcome Mike Richwalsky, Executive Director of John Carroll University. JCU is a private, coed, Jesuit Catholic university in Ohio. Mike’s here to share how JCU uses Wufoo on their campus.

Take it away, Mike!

I first came across Wufoo at my previous institution and fell in love with the features and their awesome support. I’m now at John Carroll University and we use Wufoo for just about every area on campus. From fundraising, to event registration, to surveys…you name it, we do it.

Here’s an example of just one of our forms in action.

One of the biggest advantages for us is how easy the form-building system is to use. Because of the simplicity, we’ve given accounts to our campus users and basically sent them off on their own to build, build, build their own forms. Our employees have also used the Wufoo embed feature where they can copy/paste their forms directly into their websites. This ability cuts down on the amount of forms that need to be made and reduces our own support calls. Great stuff!

The API is awesome and we’re in there quite a lot. And, in the spirit of customer feedback, we offer this suggestion up for you Wufoo wizards—we have a LOT of forms that we create and sometimes the initial loading/searching abilities can take a little time to catch up.

For you readers out there looking for ways to utilize Wufoo on their campus, let me know in the Comments below. Pretty much every department from JCU’s Athletics, Admissions, Academics, (on a roll with the A’s), Marketing and Student Life has a Wufoo form in action. We’re 3+ years in and counting and would love to hear about how you use forms on your campus.

Same here! Don’t forget to submit your own story into our interview form and visit John Carroll University’s webpage for more information.

How to Hear Your Customers (Loud & Clear!) and Boost Leads with Wufoo

By Tanielle Lobo · September 15th, 2014

It’s a straight-up fact that we here at Wufoo really dig our global community—customers, partners and teammates alike. Sharing the unique stories and best practices from our awesome international customers is not only a delight but helps keep our community feeling close-knit no matter the distance. Spotlighting these global stories can also give us the feedback we need to continue working hard at providing the features you want.

So let’s zero in our pals across the pond…ah, London. It’s a world class, lovely city that will always be a top tourist destination. And let’s not forget, a top business destination. To help manage and make both kinds of travelers’ lives easier when in the UK, Check-in-London—an online booking accommodations company—specializes in providing that “home away from home” experience in and around the city.

Tanielle Lobo, Website and Marketing Manager for Check-in-London, drops in on our blog to share how Wufoo’s helped her team organize and better listen to their customers’ feedback and how forms have streamlined their lead capturing process.

Hullo, Tanielle!

We brought Wufoo on board to tackle the limited scope of our un-modifiable website forms and we’ve used it one way or another across all sections of our business. I have to say, going with Wufoo has truly been one of the most brilliant decisions we’ve made as a company thus far. Why? We love how the interface is so easy to use for one. Even the technophobes on our team are amazed at how straightforward, simple and versatile the product is. No messy code, no need for long winded video tutorials, no begging for favors from developers—just quick DIY forms, at the drop of a hat. It has literally taken minutes for me to learn and train up others to use.

Customer service, lead generation, partner relations, affiliate management, feedback and insights. All of these are key business drivers that Check-in-London needs to maintain the health of in order to remain successful. No different from any other business really. You’ll find a Wufoo form linked or embedded on almost every major landing page on our website. That’s already testimony to how much we love it.

Here’s a brief breakdown of how we’re using Wufoo to ensure that the quality of our customer service and lead generation remains top-notch.

Customizations Galore

Wufoo’s endless customization possibilities, lets you change the appearance of each and every form to suit your requirements. It’s also useful that the tool allows you to save your settings should you wish to reuse or clone your themes over and over again. 
Also, with some of our previous forms, spam used to flood our inboxes. Since Wufoo came into our lives though, there’ve been no spam worries or need for ugly captcha fields.

Increase Customer Interactivity

People don’t like to complete long forms, period. The combinations of form rules and logic that Wufoo offers helps us condense our forms so they’re easily digestible. We can add further questions based on the customer’s responses. The ability to ask additional targeted questions is much better in terms of the user experience and makes life easier for us on the backend.

Personalize Lead Generation

Pre-filling forms has also been a feature we use a lot. We do this by completing some fields of the form with the extension to the URL based on the dynamic fields in Wufoo. This means our customer on the receiving end of the form has less to fill out. This also helps us convey our personalized customer service approach through our forms, makes a really great impression and increases leads.

Last but not least, the really handy dynamic fields (from API information) can be used to pull through elements of the form in email subject lines, notification emails and Thank You messages. It sounds simple, but it makes such a difference to the person submitting the form and to the team who receive it, as they can then get a quick snapshot of the form contents and prioritize their workload accordingly.

Many thanks to Wufoo for making our lives here at Check-in-London that much easier!

To learn more about how to book amazing apartments for your next business or holiday trip, visit Check-in-London. Cheers!

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    The Wufoo Blog is the official online publication written by the developers of Wufoo about their online form builder, form-related technologies, and whatever else may fit their fancy—like robots.

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