Wufoo’s First Promotional Video
By Kevin Hale · March 10th, 2011Since the start of the new year, the design team here has been hard at work on a big redesign of Wufoo’s marketing and promotional materials. While we’re still putting the finishing touches on the new homepage and landing pages, I wanted show off one project we just finished that we think you guys will get a big kick out of. It’s an animated promotional video that we made to show off Wufoo’s awesomeness.
For those of you with different video watching preferences, we also have the video in Vimeo and YouTube flavors as well. To say we’re thrilled by the outcome is an understatement. This video was made possible thanks to so many great people that really went above and beyond the call of duty to help us tell our story and in a way that exceeded even our high standards for craftsmanship.
Our biggest thanks go out to Brian Campbell, Ryan Haines and Jay Allen from SLACKCiRCUS, who took our ideas and molded them into a proper script and then animated and edited all that delicious eye candy you see up above. The illustrations used in the video come from the pen and hand of Nick Sirotich, a local illustrator based out of Sarasota, FL. We’ve used him on some other projects before and we were glad to be able to work with him again to give life to his awesome drawings. And all the sound design, music and voiceover work was done by OkraTron 5000.
Interesting factoid for you guys: the president of OkraTron, Christopher Sabat, who performs the male voice on the video is actually the brother of Wufoo’s own Tim Sabat (the guy that built all of Wufoo’s APIs and Notification Integrations). If Chris’s voice sounds familiar, it’s because he’s pretty well known for also being the voice of Piccolo from Dragonball Z. Obviously, we were honored to have his voice represent us as well.
Thanks again everyone for watching and we hope you stay tuned for more!
The video is awesome Kevin…or let me just say, the video is so Wufoo. Love the attention you have paid to the smallest detail and how you explain the product.
The only thing you have to worry about is the length. At 3:18, it is a bit too long for a promotional video. The comfortable length from what I have learnt is anything between 0:45-1:30 depending on your product. Just explain the pain point it solves, show a quick example or two and back it up with the customer names. For detailed features, it is best to have another Dig deeper video. Our own video is slightly more than 3 mins and this is something I have learnt the hard way.
Looking forward to your new website and everything else :)
Posted 1 year ago by Sanket Nadhani.Excellent video! - great display of all that Wufoo has to offer! The day my company stumbled across Wufoo was a great day for us - we now use it for all our surveys, event registrations and course evaluations etc.
Posted 1 year ago by Sue Jespersen.Good promo, seriously like it
Posted 1 year ago by Yoosuf.Great presentation! :) We are a happy premium account users, simplyfying our recruitment - it works
Posted 1 year ago by Kilian Güntner.Giving website ears!
I think you’ve hit it out of the ballpark with this promo video.
I came here via HackerNews, do all of my own work, and had no intention of signing up, until right now.
Your marketing is really clever and well done. You’ve touched on all the top pain points users have and assured everyone of the benefits your service provides.
Well done.
Posted 1 year ago by A Web Developer.Awesome work guys. Love how you continue to find ways to express yourselves through each and every touch point! Some stunning transistion effects too. Slightly in awe here :)
Posted 1 year ago by Pascal.Fantastic job with the motion graphics; almost as slick as your web forms!
Posted 1 year ago by Justin.This is great, made me want to build a new form!
Posted 1 year ago by LH.Looks amazing and only enhances the already awesome brand you guys have built with wufoo…
well done
Posted 1 year ago by Keith Mancuso.Wow, awesome work all the way around. Hope this gets you guys a lot more attention!
Posted 1 year ago by Brian Delaney.I think the length of the video is great. The more it went on, the more I learned. And your design company is amazing!
Posted 1 year ago by Mike Baas.Great video. Just learning about Wufoo. Trying to figure out how your forms can interface with our database directly
Posted 1 year ago by Steve Elliott.Well done. Wufoo has been a lifesaver for our congregation. Appreciate you all and the support you’ve given us.
Posted 1 year ago by Ann Dee Lee.very impressive, fun, artistic, informative, right to the point, professional, groovy music too, i give it a 9 and 1/2, cause i can dance to it too ! Wufoo Rocks… who’d a thunk forms could be so cool !
Posted 1 year ago by Wally Gator Sirotich.Another amazing thing from wufoo
Posted 1 year ago by Anthony Prieto.This is the best promo video I’ve seen in a while! It’s very well done. Love it!
Posted 1 year ago by David Di Franco.Kevin, If I hadn’t been in love with Wufoo already - this would certainly do the trick! A very descriptive and awesome video perfect for promoting the awesomeness of Wufoo!!
Posted 1 year ago by Finge.Great work.
Posted 1 year ago by Mike.LOL. Great man.
Can you refer me to the people who did that video for you.
We might need something just like that.
Thank you.
Posted 1 year ago by luis.@luis, it’s in the blog post.
Posted 1 year ago by Kevin Hale.Great Video.
Posted 1 year ago by Scott.Wufoo makes hearing aids?
haha j.k. AWESOME VIDEO Wufoo save my life! My job, and curred my cancer(not really, but its still awesome!)
When will you make affiliate program?
Posted 1 year ago by Anton D.I love the video and the effort you put to describe it as well. We can feel like a part of the outcome just by reading how was made and the people involve. I’ve already shared the video everywhere i could and added to favorites in YouTube. Keep up the good work!
Btw, i’m a proud client :)
Posted 1 year ago by Vanessa Colina.Wow guys….that was probably the best promo vid I’ve watched in a long time. Wufoo has saved my web design company so much time and money over the past few years. Thanks to Wufoo, we were able to provide a one-week turnaround for a client that normally would’ve taken us several weeks.
Thanks guys!
Posted 1 year ago by James F..Great video. It’s simple, well paced and upbeat. The guys voice is nice to listen too…deep..sexy.
Posted 1 year ago by Ella Kinloch.Great job guys, very creative, fun and gets the point across nicely. 2 Thumbs Up!
Posted 1 year ago by Erik Zimmerman.Nice work. I really like the video and the message!
Posted 1 year ago by Bob Potter.Have you ever thought about making it a world wide service? i mean, have it in different languages and be able to receive payment methods for the whole world? that would be just awesome. love wufoo!
Posted 1 year ago by Rodrigo Silva.Awesome video… would love to know which company created that video for you! (Or did you do it in house?!)
(And oh yeah… WuFoo’s pretty cool too!! :-)
Posted 1 year ago by Ed.Simply…awesome! You should probably anticipate a spike in your business because of this video. I am going to share it with some of my key stakeholders right away!
Posted 1 year ago by Chris.I want to share this on Facebook but you didn’t add a share button….
Posted 1 year ago by Gibranna.brilliant. just like wufoo.
Posted 1 year ago by phil campbell.Mannn oh man. That was delicious! Inspiring from start to end guys, great work.
Posted 1 year ago by Alan.